This hard-to-find store offers an interesting selection of lingerie and kids clothes. Featuring everything from conservative robes and peignoirs to sexy lingerie, the staff is very friendly and helpful. The kids clothes are particularly popular, featuring well-made European threads for infants through kindergartners.

Officially named Eastern Mountain Sports, this is the place for all things marginally "outdoor" in orientation. That includes everything from winter coats to backpacks for the rigors of walking home from school. They also carry bicycles. The staff at EMS is particularly knowledgeable about camping and outdoor sports, so if you have any questions about what you'll need to pick up cross-country skiing or Alaskan ice-fishing, they are here to help.

Since 1949, Fischer Brothers has been the glatt kosher butcher of choice for thousands. Delivering as far as Connecticut and New Jersey, aside from their renowned cuts of meat, their prepared kosher meals have garnered a growing following. They offer everything from beef to poultry and bread, with special menus available for the Jewish holidays.

If you're a soap opera lover, you've probably seen the floral arrangements of Flowers by Reuven. They are the exclusive florist for several of the leading daytime shows in the area. For over 25 years, customers have been coming here for their stunningly fresh, interesting selection of flowers and dramatic arrangements. They pride themselves on treating their smallest to largest customer with exactly the same level of courtesy and respect.

If you're a soap opera lover, you've probably seen the floral arrangements of Flowers by Reuven. They are the exclusive florist for several of the leading daytime shows in the area. For over 25 years, customers have been coming here for their stunningly fresh, interesting selection of flowers and dramatic arrangements. They pride themselves on treating their smallest to largest customer with exactly the same level of courtesy and respect.

What would New Yorkers do without these wonderful stores? Reliable for everything from light bulbs to kitchen accessories, they have everything you never realized you need right now. Good service and reasonable prices only sweeten the proverbial pot.

Need party invitation? Baby announcements? Personalized stationery? This may be your place. This classic paper supply shop has a lovely selection of invitations with custom calligraphy available. If you like fine paper goods, you'll love Lincoln Stationers.

The full name of this shop is Maya Schaper Cheese and Antiques. If that strikes you as a strange combination, keep in mind that most of the antiques are food related. When it comes down to it, though, it's all about the cheese. While there's only a limited selection, it's rare, fresh and with an emphasis on the artisinal. Perfect for your next wine-and-cheese bash.

For decades, Pottery Barn has been selling well-crafted furniture that mingles traditional with contemporary. Among their other offerings are linens, glassware, children's furniture, rugs and even home accents. Good quality stuff for those who prefer a somewhat restrained look.

This wine store carries over 10,000 different labels, including a ton of hard to find and rare vintages and popular favorites. They also deliver.

This wine store carries over 10,000 different labels, including a ton of hard to find and rare vintages and popular favorites. They also deliver.

Luxurious, yet comfortable shoes of Sex and The City caliber, this new west side branch of the Madison Avenue retailer sells accessories too.

A megastore of all things Gap, this outlet has everything you'll ever need by way of colorful cotton fibers. From baby to adult to even athletic wear and lingerie, this location is particularly known for its better than average sales rack. So be on the hunt for last year's tank-tops and chinos.

Their clothes have developed a devoted following among urban women drawn to their reliable selection of classic, simple and sophisticated styles. They are particular favored for some of their lesser-known designers. The staff is iffy, so be prepared to go it alone.

This British retailer offers well tailored, conservative styles that are favorites among financial services types or those who prefer classic looks over trendy styling. The shirts, in particular, have earned many, many fans.

Tourneau on Madison or this new location is regarded as the most comprehensive source for watches in the city. Nowhere else will you find as extensive a selection of all styles of watches from vintage and estate to contemporary modern, Movado to Rolex. They also have a repair facility on site.

Before Virgin moved to Manhattan, Tower was the only thing approaching a music super-store. This location features three floors of CDs, DVDs and video rentals. They even have a magazine section on the top floor. This Lincoln Center outpost is particularly known for its great classical selection.

Some call the shoes from this esteemed boutique "timeless." Others call them "vanilla." I guess it depends on your taste. Regardless, the shoes here are extremely well-made from the highest-quality leather and will travel the road from business to club wear with singular ease.