Marketing started in early 2010 for this 13-story rental apartment building at 303 Tenth Avenue between 27th and 28th streets that is known at Port 10.

It has a lobby with an angled ceiling, a 24-hour doorman, and a roof deck with a bar, outdoor cinema and a barbecue, a fitness center designed by Jay Wright from the Wright Fit, game center, lounge, Knickerbocker concierge service, on-premise building manager and bicycle room.

One website noted that it been "designed for the young, hip apartment dweller - with amenities like a 3,700 square foot rooftop deck and an outdoor cinema, the building is geared toward urbanites who want to make the most of their large paychecks. The location is perfect for the nightclub crowd, but it s also good for people who want to be able to exercise at Chelsea Piers and run along the West Side Highway - and of course, it's great for folks who like to gallery hop."

It was developed by the Atlantic Development Group LLC of which Peter Fine and Marc Altheim are principals. Atlantic's other projects in Manhattan include 2 Cooper Square and 33 West End Avenue.

H. Thomas O'Hara is the architect for Port 10 whose marketing campaign included a three-story-high facade sign that showed two young men wearing jackets and scarves beneath a banner that read "Bye Mom and Dad."

The dark gray-brick building has 89 apartments of which about 18 are affordable housing units for which the developer received a zoning bonus. According to an August 3, 2009 article by Pete at curbed.com "some bulk was added at a cost of $3 million by swapping some development rights with a property on West 24th Street."

Apartments have washers and dryers and some have terraces.

The building is convenient to the High Line Park and the many restaurants and galleries and nightclubs of West Chelsea.

According to a February 1, 2010 article at therealdeal.com by David Jones, "No one could blame Peter Fine if he expected the past year to be easy - even amid the market turmoil. Widely regarded as one of the city's top affordable housing developers, Fine started last year as the darling of the entertainment world, as the unlikely coproducer of a Tony Award-winning musical. With close ties to President Obama's new urban development guru, he was also more politically connected than ever. However, while his Broadway show, 'In the Heights,' has enjoyed continued success, Fine's political connections and real estate career have taken a beating over the past year."

"Last March," the article continued, "the Daily News reported that his White House ally, former Bronx borough president Adolfo Carri?n, took thousands of dollars in campaign cash from Fine, the cofounder of Atlantic Development Group, and from others connected to a megaproject the firm built in the Bronx, Boricua Village. Carri?n, meanwhile, recommended that the project get approval."

"During the boom," the article said, "Atlantic Development generated millions of dollars in revenue by selling the rights to 421-a tax certificates to developers Larry Silverstein and Joseph Moinian - a common exchange between affordable housing and luxury developers. Silverstein and Moinian, in turn, used the certificates to offset the expenses tied to luxury high-rise apartment buildings. However, when the market crashed and the luxury developers could no longer finish their projects, things got ugly. In April, Atlantic filed separate lawsuits against the Moinian Group and Silverstein Properties in New York State Supreme Court, alleging the companies defaulted on their payments when they failed to obtain financing for their projects."

"There was a time," the article said, "when it seemed that every move Fine made was right on the money. The son of a New York City cabdriver, Fine grew up in a Queens public housing development, attended public schools and graduated from New York University. He became a social worker in 1990, working with the Metropolitan Council on Jewish Poverty and later the Educational Alliance. In 1991, Fine left the Alliance to launch his own firm, Fine Consulting and Development, where he helped build residential facilities for the elderly, people with AIDS and the mentally ill. Along with Marc Altheim, who previously worked as chief executive of the Housing Enterprise for the Less Privileged of New York, Fine founded Atlantic Development in 1995, growing the firm into one of the biggest developers of affordable housing in New York. It has created 6,500 units across the city, and a total of more than $1.5 billion in residential, retail, commercial and community facilities."