In late 2004 and early 2005, the Madison Square Park neighborhood began to change its character radically with the announcements that such major commercial buildings as the Metropolitan Life Insurance Company Tower at Madison Avenue and 24th Street, the former Gift Building at 225 Fifth Avenue and the former Toy Center Building at 200 Fifth Avenue would be converted to condominium apartments.

With a major new Baruch College building on Lexington Avenue at 24th Street and the opening of a huge Home Depot store on 23rd Street just west of Fifth Avenue, as well as the erection of several major residential towers between Madison Square Park and the Empire State Building, the notion of "Midtown South" as a commercial zone is dramatically changing.

This attractive, mid-block, 22-story apartment building was erected in 2005 and is distinguished by its asymmetrical fa??ade. The east end of the building has balconies and the top third of the building has a different fenestration pattern than the lower two-thirds. The red-brick building has a two-story stone base and no sidewalk landscaping and no garage. It has a doorman and a part-time concierge, a live-in superintendent, a residents lounge and meeting room with a landscaped terrace, a fitness room, a bicycle room and a laundry room. Many of the apartments have floor-to-ceiling windows and washers and dryers.

There is excellent and convenient public transportation and this neighborhood abounds in restaurants.