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About One Ten 3rd, 110 Third Avenue
This 21-story residential condominium tower was developed by Toll Brothers, one of the country’s largest developers of luxury homes, on the former site of the historic Variety Arts Theater at 110 Third Avenue between 13th and 14th Streets. The building's west façade is cantilevered slightly twice and there is a setback on the east façade facing the avenue.
The development has 77 one- to three-bedroom apartments and was erected "as-of-right," that is, within existing building and zoning regulations.
Greenberg Farrow was the architect for the building.
Toll Brothers is based in Horsham, Pennsylvania, and this was its first project in Manhattan.
The Variety Arts Theater opened prior to World War I as a nickelodeon and its three-story, red-brick building was renovated in 1930 and again in 1991. It had 498 seats and was used for many Off-Broadway productions such as "Return to the Forbidden Planet" in 1991, "Annie Warbucks" in 1993, "Death Defying Acts" in 1995, "Zombie Prom" in 1996, "June Moon" in 1998, "Dinner with Friends" in 1999, "Reefer Madness" in 2001, "Endpapers" in 2002, "Ominium Gatherium" in 2003 and "The Joys of Sex" in 2004. The theater closed in October, 2004.
The theater had a large marquee and was around the corner from the very large Academy of Music theater that was converted to the Palladium disco and it was also around the corner from Julian's Billiards.
In recent years, New York University has erected several large dormitory buildings nearby including one on the Palladium site and another on the former site of Luchow’s, the famous German restaurant that was a few doors west of the Palladium site on 14th Street.
The building has a façade with alternating light and dark panels that give it a random fenestration pattern.
It has a doorman and a concierge, a fitness center, a garden courtyard and a roof deck with some cabanas. The building also has numerous balconies.
Apartments ranged initially in price from about $800,000 to $2,600,000.
The building is close to Union Square and there is very good public transportation in the neighborhood, which also has a Whole Foods store and a Trader Joe's, several nearby movie theaters and the famous Strand Book Store.
The building is known as One Ten 3rd.
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