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A blog from CityRealty (Links below will take you to the 6sqft site)

Features

101 West 14th Street and 540 Sixth Avenue (July 2020) 101 West 14th Street and 540 Sixth Avenue (July 2020)
Twenty-five years ago, who would have thought the western end of 14th Street would be a locus for high-end residential development? Partly thanks to the nearby Google's New York headquarters, the High Line and Chelsea Market, the thoroughfare at the junction of Greenwich Village, Chelsea, and the Meatpacking District has seen more than a dozen new condo buildings in recent years. Now one more is on its way at 540 Sixth Avenue courtesy of Landsea Homes and DNA Development.
540-Sixth-Avenue-1 (l-r) Allen Jiang, EB-5 Associate LS; Ka Ho, Manager, Sales and Escrow LS; Kevin Murray, VP Development, NY Metro Landsea; John Ho, CEO Landsea ;Mike Forsum, COO Landsea; Jill Preschel, VP Sales and Marketing, NY Metro Landsea; Elizabeth Way, Mack; David Berger, DNA; Daniel Kimmel, Financial Analyst, Landsea; Jed Lowry, VP Finance Landsea; Alex Sachs, DNA; Paul Lee, CIO, Landsea; Steven Cohen, Project Manager, Landsea; Chester Gu, VP, Landsea; Christina Stamos, Analyst, Sales and Marketing, Landsea; Tom Parker, Director of Construction, Landsea
In November 2019, members of the project team were on hand to break ground on the 12-story, 50-unit development anchoring the northeast corner of West 14th Street and Sixth Avenue. Now, the reinforced concrete structure two stories above ground and will likely reach full height by season's end.

The development is a joint venture between Landsea and DNA who purchased the assemblage of four-story buildings, which included the onetime home of eyewear retailer Moscot, from Extell Development Company for $52.8 million in 2018. While renderings are still not available, its designer, Morris Adjmi Architects, is a firm known for its respect of historic NYC neighborhoods.
540 Sixth Avenue Drawings submitted to the NYC DOB that provide the general shape of the project
The building will ultimately contain 50 one- through three-bedroom units, and several will have private outdoor space. Amenities will include a garden terrace, roof terrace, lounge, exercise room, bike room, and storage. Sales were slated to begin in spring 2020 but the pandemic has likely delayed the overall timeline.
The new building is taking shape in a particularly exciting area at the junction of three of the city’s most interesting neighborhoods. Residents will benefit from the city’s now permanent pilot program limiting automobile access on 14th Street. It is also going up amidst a small building boom - just across the street at 101 West 14th Street, a tectonic glass condo designed by ODA Architects has topped out and poised to launch sales in the coming months.
540 Sixth Avneue Google Earth aerial showing location of project site

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Additional Info About the Building

 
Luxury Homes in Midtown | Newly Renovated Studio-2BR Homes View Property
Spacious 1 Bedrooms with outdoor space and in-residence w/d View Property
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