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A blog from CityRealty (Links below will take you to the 6sqft site)


All renderings credit of Hayes Davidson via M18 All renderings credit of Hayes Davidson via M18
Sales have begun at 150 East 78th Street, a new limestone and brick apartment house inspired by the history and architectural legacy of the Upper East Side. Situated near Museum Mile, the 16-floor condominium presents 25 classically-proportioned homes amplified by a clubhouse-worth of amenities.
The strength of New York lies in its unprecedented cultural heterogeneity which has gifted us with a multiplicity of neighborhoods, housing types, and architectural styles that deserve celebration as well as continuous upkeep. While Soho has its cast-iron and Clinton Hill has its carriage houses, for many, the pinnacle of taste and refinement is the pre-war apartment house of the early 20th century. No neighborhood has a more impressive collection of such structures than the Upper East Side and 150 East 78th aspires to add to this richness.
Designed by Robert A.M. Stern Architects, with AD100 interior designer Robert Couturier, and Ismael Leyva Architects serving as the architects of record, the building's three- to five-bedroom residences come in half-floor, full-floor, and duplex configurations. Many will have working fireplaces, and all feature private elevator access, beautifully-flowing layouts, and generous ceiling heights.
The 12 initial availabilities blend to an average price per square foot of $3,564 - putting it in the upper echelons of the Manhattan luxury market. Prices start at $5.5 million, which gets you a spacious 2,183-square-foot, 3-bed/3.5 bath. The development is being steered by joint-venture between Midwood Investment & Development and EJS Group. Having topped out construction last summer, the building is in its last leg of construction with closings anticipated in summer 2021.
“Midwood and EJS are excited to announce the launch of sales at 150 East 78th Street, unveiling our shared vision to bring the highest level of finishes within thoughtfully laid out residences to this sought-after enclave in Manhattan,” said John Usdan, CEO of Midwood Investment & Development. Ted Segal, founder of EJS Group added, “150 East 78th Street’s world class team of architects and designers collaborated to create an elegantly crafted building and extraordinary collection of homes.”

Positioned at the southeast corner of Lexington Avenue and East 78th Street, the building is steps from the countless renowned cultural, educational, and medical institutions of the Upper East Side.

150 East 78th Street is said to embody New York City Classicism. Its facade of handset Indiana limestone, patterned brick, and ornamental metalwork settles comfortably into the area's pre-war context. Further articulation is provided with arched windows, green metal and glass conservatories, and a memorable crown to meet the sky.
Hayes Davidson Hayes Davidson

Residents enter from a canopied entrance into a hexagonal-shaped lobby conceived by AD100 designer Robert Couturier. Clad in crème-toned limestone and accented with antique mirror and decorative molding, the space is crowned by a hand-finished gold leaf ceiling to provide intimacy upon arrival.

Every residence is entered through a private entry vestibule that leads to a gallery or foyer. Unlike in many open plans, the sequence of spaces that unfolds the great room is a measured experience of compression then surprise.

Robert Couturier designed large eat-in kitchens in collaboration with Christopher Peacock. They feature walnut-paneled islands, honed Statuarietto stone countertops and backsplashes and custom polished chrome knobs and pulls. State-of-the art appliances include two Miele ovens and Sub-Zero refrigeration and wine storage. Each kitchen has either a Lacanche Cluny or Lacanche Saulieu range with gas burners and two additional ovens.

Couturier is said to have designed the spaces with a pre-war sensibility and an accented Parisian flair. His previous high-profile clients include socialite Anne Hearst and the Rothschild family. Every homes has at least two exposures. Bedrooms are set away from living spaces and each has its own en-suite bath.

Despite a modicum number of units, residents have their own club house of amenities that include The Parlor: A sequence of reservable spaces complete with a billiards table and on-suite catering kitchen; and The Athletic Club, a fitness and wellness suite featuring a regulation squash court, fitness center with Technogym equipment, private training studio, and a golf simulator.

Other bells and whistles include a 24-hour attended lobby and concierge, a children’s art and activity room, and a common landscaped roof terrace with a firepit and grill.

“150 East 78th Street is located in one of the most desirable and established neighborhoods in the world,” said Compass Development Marketing Group’s Alexa Lambert, the building’s exclusive sales and marketing agent. “With just 25 residences and a multitude of curated amenities, 150 East 78th Street offers an unprecedented level of privacy and conveniences that make everyday living more relaxing and enjoyable. This block is home to some of the neighborhood’s prettiest townhomes, including the landmarked Gimbel residences, which are just across this beautifully tree-lined street."

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