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How Big Is It Really? Vickey Barron on why layout matters more than square footage

Compass agent Vickey Barron and a high-floor home for sale at Walker Tower | https://www.cityrealty.com/nyc/chelsea/walker-tower-212-west-18th-street/49071/15A/LNTSGaYT Compass agent Vickey Barron and a high-floor home for sale at Walker Tower | https://www.cityrealty.com/nyc/chelsea/walker-tower-212-west-18th-street/49071/15A/LNTSGaYT
For more than three decades, Vickey Barron has been one of New York City's most respected luxury brokers, advising buyers, sellers and developers on everything from prewar co-ops to billion-dollar new developments. Having helped shape floor plans for numerous residential projects, the Compass agent believes buyers often obsess over the wrong metrics. To Barron, the difference between a good apartment layout and a great one isn't square footage, it's thoughtful design, seamless flow, and knowing how people want to live.

In this article:

4 West 105th Street
4 West 105th Street Central Park West
The Park Clinton, 535 West 52nd Street
The Park Clinton, 535 West 52nd Street Midtown West
517 West 48th Street
517 West 48th Street Midtown West
47 Fort Washington Avenue
47 Fort Washington Avenue Washington Heights
930 Saint Nicholas Avenue
930 Saint Nicholas Avenue Washington Heights

Ondel Hylton: Are you seeing an uptick in demand for larger apartments this year?

Vickey Barron: Yes, but I think there are really two different buyer pools. One group simply needs more bedrooms because they have bodies that need bedrooms. Then there's the buyer looking for the luxury of space and volume. They'll actually take what could be a four- or five-bedroom apartment and create a grand one- or two-bedroom because they want larger rooms instead of more rooms.

What makes a strong apartment layout and good flow?

My biggest pet peeve is square footage. I don’t know when it became such a thing, but people focus too much on square footage and not the layout.

Some apartments have four feet of wasted hallway and these narrow runways that look like they’re designed for miniature airplanes before you even get into the apartment. Others have a proper foyer. In some places, you open the door, take two steps, and you’re touching the back of the sofa. That is not the same luxury.
The same thing happens with combinations. I get that call all the time: ‘My neighbor is selling. Instead of buying a bigger apartment, I’ll just knock down a wall and combine the two.’ Yes, you can, but sometimes that layout is going to make zero sense except for you. You may gain another 600 square feet, but it may not flow properly, the maintenance and common charges can become too high, and when you go to sell, the whole thing looks quirky. Some combinations need a GPS because none of it makes sense.

I also look at the width of hallways, ceiling heights, the size and position of the windows, and who the buyer is going to be. Someone buying in the East Village may want something completely different than someone buying on Central Park West or in Tribeca.
"Some combinations need a GPS because none of it makes sense."
The Kent 200 East 95th Street, #27A The Kent 200 East 95th Street, #27A | https://www.cityrealty.com/nyc/yorkville/the-kent-200-east-95th-street/64579/27A/bnhMxrTunCXP

For new construction, are secondary bedrooms hitting the right note in terms of size and usability?

They're doing a better job than they were eight years ago.

For a while, they would create these mothership, ginormous, thousand-square-foot primary suites and then put three other 10-by-11 bedrooms next to them.

What we’re trying to achieve now is to explain that maybe you give up some of that thousand square feet and give it to the other bedrooms. If you’re going to have two or three secondary bedrooms, they should be more equal in size unless one is truly going to be an office, a Peloton room, or somewhere to put a flat-screen TV.
"If one kid gets the tiny bedroom, it's a therapy bill waiting to happen."
Because if it’s supposed to be a child’s bedroom and one sibling gets the good room while the other gets the tiny one, they’re going to look around and say, ‘Why am I stuck with this one?’ It’s a therapy bill waiting to happen.

Developers will also sometimes shrink the bedrooms so every room can have an en-suite bath. Personally, I’d rather have a bathroom that isn’t en suite, give the bedroom more space and a proper closet, and let two bedrooms share a bathroom. I’d take that extra square footage and put it into a real laundry room.

1212 Fifth Avenue, #8B (ICONIC PROS)

Are there features buyers think they want that aren't always worth it?

They're doing a better job than they were eight years ago, but I still walk into meetings and ask, "What were you guys thinking?"

Doors are one of my biggest annoyances. Doors that swing into other doors. Put in pocket doors. They make an apartment feel much more graceful.

I also think developers got carried away creating these giant primary suites with three tiny secondary bedrooms. I'd rather see some of that space redistributed. If one kid gets that little bedroom, it's a therapy bill waiting to happen.

What are some of the emotional aspects that make for a great flow?

I think buyers walk in and simply know an apartment feels good, even if they can't explain why.

Usually it's because there's a proper foyer, the rooms flow naturally, the furniture has somewhere to go and nothing feels forced. I always ask, "Where is the sofa going? Where is the TV going? Where are you going to put the dining table?" You can market something as a three-bedroom, but if it doesn't function, it doesn't function.

Walker Tower, #15A (Compass)

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Are buyers' preferences changing when it comes to kitchens?

I think they are. I'm seeing more buyers who no longer want the kitchen sitting in the middle of the living room.

The pandemic probably played a role because people are spending more time at home and maybe even cooking a little more. If you're entertaining, you don't necessarily want a hot mess in the kitchen that's two feet from your sofa. Buyers seem to appreciate a little separation now.
The Greenwich Lane 160 West 12th Street, #108 The Greenwich Lane 160 West 12th Street, #108 | https://www.cityrealty.com/nyc/greenwich-village/the-greenwich-lane-160-west-12th-street/63453/108/flNhzApOuzJ

If you could give buyers one piece of advice when touring apartments, what would it be?

Don't get hung up on square footage.

Think about how you're actually going to live there. Pay attention to the flow. Where are you going to eat? Where are you going to put your furniture? How much of the apartment is actually usable?

I've joked for years that I should start a company called "How Big Is It Really?" that measures every apartment honestly. Maybe I'd start a dating site with honest photos too. Just tell the ugly truth. Buyers appreciate honesty.

  1. Prioritize layout over square footage.

  2. Look for a proper foyer or entryway.

  3. Avoid long, wasted hallways.

  4. Make sure bedrooms are functional, not just technically bedrooms.

  5. Look for balanced bedroom sizes.

  6. Separate entertaining spaces from private sleeping areas.

  7. Choose an open, well-connected living, dining, and kitchen layout.

  8. Prioritize closet space and practical storage.

  9. Be cautious of awkward apartment combinations. Pay attention to door swings.

  10. Imagine how the apartment will function in everyday life, not just how it looks.

NYC Apartments for Sale with Great Layouts


The Highpoint, #22F (Douglas Elliman Real Estate)

Sutton Manor East, #1B (Compass)

The Bowen, #4F (Douglas Elliman Real Estate)

Museum Tower, #15E (Sothebys International Realty)

St. James Tower, #3C (Compass)

The Concorde, #9M (Brown Harris Stevens Residential Sales LLC)

125 East 63rd Street, #8B (Corcoran Group)

200 Riverside Boulevard, #39D (Maxwell Jacobs Inc)

345 East 69th Street, #14EF (Corcoran Group)

Trump World Tower, #61D (Keller Williams NYC)

Beekman East, #12EF (Compass)

181 East 73rd Street, #17AB (Corcoran Group)

Millan House, #7/8A (Sothebys International Realty)

The Astor, #312 (Corcoran Group)

1228 Madison Avenue, #7 (Douglas Elliman Real Estate)

130 William, #PH62A (Douglas Elliman Real Estate)

The Kent, #27A (Corcoran Group)

The Greenwich Lane, #108 (Corcoran Group)

The Ice House, #10D (Compass)

1165 Fifth Avenue, #15PHA (Brown Harris Stevens Residential Sales LLC)

944 Fifth Avenue, #11FLR/MAIS (Corcoran Group)

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