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(l-r) Parlour renderings via Binyan Studios; model unit photography via Matt Vacca (l-r) Parlour renderings via Binyan Studios; model unit photography via Matt Vacca
With new construction springing up throughout the borough, Brooklyn buyers have to ask themselves if they'd rather buy in a shiny new high-rise or put their money into a historic building. But Parlour, a new 12-story building at 243 Fourth Avenue, offers the best of both worlds: The design by INC Architecture & Design nods to historic brownstones, yet its pale limestone façade and custom-crafted arched windows put a modern spin on this classic style. As the exterior nears completion and occupancy nears, a model residence designed by the Brooklyn-based ASH NYC has been revealed.
243-Fourth-Avenue-3 Living room

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Parlour, 243 Fourth Avenue
Parlour, 243 Fourth Avenue Park Slope
Given its reputation for transforming historic spaces into contemporary environments, ASH NYC was the natural choice to style a model unit for Parlour. Gently curved furnishings nod to the building's architecture, and bold light fixtures and mirrors make a sophisticated statement. The living and dining areas use bright upholstered furniture to evoke a sense of warmth while celebrating the shape of the room. A table with glass legs appears to float in the dining area, emphasizing the seamless flow to the kitchen. The master bedroom uses neutral tones to create a comfortable yet elegant environment.
243-Fourth-Avenue-6 Master bedroom
243-Fourth-Avenue-5 Kitchen
The furnishings and decor are enhanced by high ceilings, an open layout, and white oak hardwood floors throughout. The kitchen comes outfitted with a full Miele appliance suite, a wall of custom Italian cabinetry, expanded pantry area, and matte finishes. The master bath boasts a soaking tub with brass trim, herringbone-patterned marble flooring, and radiant floor heating.
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243-Fourth-Avenue-4 Fitness center
Residential amenities include an attended lobby, lounge, third-floor fitness center, children’s playroom, terrace with outdoor kitchen, bike room, package room, and storage. The popular Park Slope Food Coop is three blocks from the building, and those who’d rather eat out have their pick of popular restaurants on surrounding blocks. When leaving the neighborhood cannot be avoided, the Union Street subway station is only one block away.
243-Fourth-Avenue-3 Private terrace
An accepted offering plan lists a $55 million sellout. Sales launched earlier this spring, and the remaining listings start at $2.395 million for three-bedrooms and $2.795 million for four-bedrooms. A five-bedroom penthouse with a private loggia, balcony, and private roof terrace is also on the market for $4.5 million. At an average of $1,485 per square foot, Parlour is well above the Park Slope median condo price of $1,199 per square foot (per CityRealty listings).
243 Fourth Avenue #4B floor plan Floor plans via Halstead
243 Fourth Avenue #6A floor plan
243 Fourth Avenue #PH11 floor plan
243-Fourth-Avenue-2 Window and facade details
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