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Communal Roofdeck atop 111 Varick Street; Rendering credit Madigan Development Communal Roofdeck atop 111 Varick Street; Rendering credit Madigan Development
West Soho, commonly known as Hudson Square has been experiencing a residential boom, particularly around its southeastern border between SoHo proper and TriBeCa. At the corner of Varick and Broome streets, Madigan Development and Robal Parking Corporation is forging ahead with plans for a 27-story rental tower designed by the Perkins Eastman-offshoot, S9 Architecture.
The corner lot at 111 Varick Street was previously occupied by a six-story parking garage that was demolished last year. The new 125,000-square-foot building will house 101 rental units that will be outfitted with condo-quality finishes, 10-foot-high ceilings and floor-to-ceiling windows that offer secure views over lower Manhattan. New renderings published by Madigan show the exterior will have a pleated glass façade, interspersed with vertical earth-toned panels and echoing the masonry loft buildings of the area.

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111 Varick Street
111 Varick Street SoHo
Manhattan rentals, NYC apartments, New York luxury, NYC development, 111 Varick 111 Varick exterior looking north up Varick; Image credit S9 Architecture via Madigan Development
Manhattan rentals, no fee apartments, NYC architecture, Manhattan interiors, interior renderings, Lobby (l);, Common corridor (r); via Madigan Development
 
 
 
 
Manhattan rentals, no fee apartments, NYC architecture, Manhattan interiors, interior renderings,
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Manhattan rentals, no fee apartments, NYC architecture, Manhattan interiors, interior renderings,
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Manhattan rentals, no fee apartments, NYC architecture, Manhattan interiors, interior renderings,
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Manhattan rentals, no fee apartments, NYC architecture, Manhattan interiors, interior renderings,
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Manhattan rentals, no fee apartments, NYC architecture, Manhattan interiors, interior renderings,
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The double-height lobby, entered from Varick, will be accented with bronze pieces and its walls will carry-over the pleated concept indoors. Raw woods, stones and metals are used throughout common spaces, perhaps, an indication the apartments may be geared towards higher-end renters. Amenities will include a roof deck, an attended lobby, a lounge, a fitness center, a 15-space parking garage and ground-floor retail.
Encircling the, New Jersey-bound, Holland Tunnel entrance are two other mid-rise residential developments. Farthest along is Renzo Piano’s 565 Broome Street which according to Olshan’s weekly market report, garnered the priciest apartment put into contract on the first week of January. Next door to Madigan’s lot, Agime Group is building a 30-unit condominium designed by builtd.
111 Varick Street, Manhattan apartments, no fee rentals, S9 Architecture, Madigan Development Google Earth view with 111 Varick labeled; CItyRealty
Manhattan rentals, no fee apartments, NYC architecture, Manhattan interiors, interior renderings, Cleared site of 111 Varick; CityRealty
Manhattan rentals, no fee apartments, NYC architecture, Manhattan interiors, interior renderings,