Sign up
Contact Us (212) 755-5544
CityRealty Logo
 
 
 
 
 
 
The First Step to Selling Your New York City Apartment We know the ins and outs of New York real estate better than anyone. Whether you are looking to sell your SoHo loft,
Midtown condo or Upper West Side co-op, we can recommend the best broker for you.
Learn More
 
 
 
 
A blog from cityrealty (Links below will take you to the 6sqft site)
 
 

Rental Building News and Offers

Oriana, 420 East 54th Street, Manhattan Rentals Newly renovated interiors at Oriana, 420 East 54th Street. Formerly known as River Tower. (Image via Bold New York)
A towering Midtown East rental building reintroduced with a new name and a fresh set of amenities has launched leasing. Formerly known as River Tower, the 39-story building at 420 East 54th Street has been renamed to Oriana and is located within the exclusive neighborhood enclave of Beekman/Sutton Place. The property was erected in the early 1980s and as part of the reintroduction, apartments have been renovated by award winning firm Gachot Studios.

Listings for the newly renovated apartments offer two months of free rent with a 14-month lease. Current listings show studios are priced from $2,576/month, one-bedrooms from $3,673/month, two-bedrooms from $4,971 and three-bedrooms from $7,264/month.
 
 
 
Enlarge Image
Full Screen Photos
 
 
 
Oriana, 420 East 54th Street
Oriana, 420 East 54th Street
Oriana, 420 East 54th Street
Oriana, 420 East 54th Street
Oriana, 420 East 54th Street
Oriana, 420 East 54th Street
Oriana, 420 East 54th Street
Oriana, 420 East 54th Street
Oriana, 420 East 54th Street
Oriana, 420 East 54th Street
Oriana, 420 East 54th Street
Oriana, 420 East 54th Street
Oriana, 420 East 54th Street
Oriana, 420 East 54th Street
Oriana, 420 East 54th Street
Oriana, 420 East 54th Street
Enlarge Image
Oriana, 420 East 54th Street
Enlarge Image
Oriana, 420 East 54th Street
Enlarge Image
Oriana, 420 East 54th Street
Enlarge Image
Oriana, 420 East 54th Street
Enlarge Image
Oriana, 420 East 54th Street
Enlarge Image
Oriana, 420 East 54th Street
Enlarge Image
Oriana, 420 East 54th Street
Enlarge Image
Oriana, 420 East 54th Street
Enlarge Image
Oriana, 420 East 54th Street
Enlarge Image
Oriana, 420 East 54th Street
Enlarge Image
Oriana, 420 East 54th Street
Enlarge Image
Oriana, 420 East 54th Street
Enlarge Image
Oriana, 420 East 54th Street
Enlarge Image
Oriana, 420 East 54th Street
Enlarge Image
The renovated interiors feature solid white oak flooring, down lighting in entryways and carefully selected finishes. Windows are widespread, closets have custom wood interiors from Organized Living, and there is a Bosch washer/dryer in every residence. Kitchens offer soft-close cabinetry with bronze hardware, and honed Calacatta Novus countertops and backsplashes. There are stainless steel appliances including a built-in refrigerator, dishwasher, microwave, range and hood. Classically designed bathrooms have custom vanities with Kohler sinks and tubs, and chrome fixtures throughout.
 
 
 
Enlarge Image
Full Screen Photos
 
 
 
Oriana, 420 East 54th Street
Oriana, 420 East 54th Street
Oriana, 420 East 54th Street
Oriana, 420 East 54th Street
Oriana, 420 East 54th Street
Oriana, 420 East 54th Street
Oriana, 420 East 54th Street
Oriana, 420 East 54th Street
Enlarge Image
Oriana, 420 East 54th Street
Enlarge Image
Oriana, 420 East 54th Street
Enlarge Image
Oriana, 420 East 54th Street
Enlarge Image
Oriana, 420 East 54th Street
Enlarge Image
Oriana, 420 East 54th Street
Enlarge Image
Oriana, 420 East 54th Street
Enlarge Image
Oriana offers a new amenity suite that includes a penthouse lounge with a library, a dining room, an outdoor kitchen, an indoor/outdoor fireplace and of course, amazing views of the East River and city skyline. For adults, there is a state-of-the-art fitness center, and for children there is the three-room entertainment area called Rooster Pens Playhouse. The building also offers a port-cochere for white-glove arrival, a 24-hour attended lobby and concierge, private resident storage, and bike or stroller parking.

Check-out Oriana's new teaser video below for a closer look, and see the Oriana's building profile for the most up-to-date listings.
Listing information is provided courtesy of Bold New York and advertises net effective pricing when applicable.
Contact the leasing team below for more information.
{{error}}

Featured New York City No-Fee Rental Buildings

Midtown West’s premier no-fee rentals at River Place offer spacious studio to two-bedroom layouts featuring high end finishes and a range of amenities. View Property
Uptown, service-forward, modern luxury studio to 3-bedroom rentals View Property
Expansive NYC and Hudson River views with amazing amenities, nestled between Chelsea and Theater District View Property
Spacious Studio – 2 Bedrooms View Property
56 stories of elevated living with views, amenities and more. View Property
Live in Manhattan’s most exciting neighborhood. SKY is a luxurious 71-story tower with rental residences. View Property
{"version":"1.2.0","filters":{"registrationUserType":{"options":[{"label":"Buy","value":"buy","active":false},{"label":"Rent","value":"rent","active":false},{"label":"Sell","value":"ipo","active":false},{"label":"Agent","value":"broker","active":false}],"type":"select","name":"user type"},"registrationBedrooms":{"options":[{"label":"Studio","value":0,"active":false},{"label":"1 Bed","value":1,"active":false},{"label":"2 Beds","value":2,"active":false},{"label":"3 Beds","value":3,"active":false},{"label":"4 Beds","value":4,"active":false},{"label":"5+ Beds","value":10,"active":false}],"type":"select","name":"bedrooms"},"saleBuildingType":{"options":[{"label":"Condo","value":"condo","active":false},{"label":"Co-op","value":"coop","active":false},{"label":"Condop","value":"condo-coop","active":false},{"label":"Townhouse","value":"townhouse","active":false}],"type":"select","name":"building type"},"rentalBuildingType":{"options":[{"label":"Condo","value":"condo","active":false},{"label":"Co-op","value":"coop","active":false},{"label":"Condop","value":"condo-coop","active":false},{"label":"Rental","value":"rental","active":false}],"type":"select","name":"building type"},"registrationBuyersBudgets":{"options":[{"label":"<span class='up-to'>up to <\/span>$500K","value":500000,"active":false},{"label":"<span class='up-to'>up to <\/span>$750K","value":750000,"active":false},{"label":"<span class='up-to'>up to <\/span>$1.5M","value":1500000,"active":false},{"label":"<span class='up-to'>up to <\/span>$2.5M","value":2500000,"active":false},{"label":"<span class='up-to'>up to <\/span>$5M","value":5000000,"active":false},{"label":"no limit","value":50000000,"active":false}],"type":"select","name":"budget_buyer"},"registrationRentersBudgets":{"options":[{"label":"up to $2,000","value":2000,"active":false},{"label":"up to $4,000","value":4000,"active":false},{"label":"up to $6,000","value":6000,"active":false},{"label":"up to $8,000","value":8000,"active":false},{"label":"up to $10,000","value":10000,"active":false},{"label":"no limit","value":100000,"active":false}],"type":"select","name":"budget_renter"},"registrationRegions":{"options":[{"id":1,"label":"Upper East Side","value":[3,4,8,9,34],"image":"https:\/\/ds3.cityrealty.com\/img\/f009c2ec3c97347fa5bd6ae37c0d85a2289faf1e+w+h+0+60\/upper-east-side.jpg"},{"id":2,"label":"Upper West Side","value":[10,11,14,16,17],"image":"https:\/\/ds2.cityrealty.com\/img\/df0e47bbc38552ece1dc102b411619fb4f509bee+w+h+0+60\/upper-west-side.jpg"},{"id":11,"label":"Midtown","value":[1,5,6,7,15],"image":"https:\/\/ds4.cityrealty.com\/img\/bbc6bccd6c96cd025f40fe9a3e210124a742dd42+w+h+0+60\/midtown.jpg"},{"id":3,"label":"Downtown","value":[21,23,24,25,26,28,30,31,32,33,39,40],"image":"https:\/\/ds3.cityrealty.com\/img\/77835ac8b10f7437f468f16073e8455b2697b1f7+w+h+0+60\/downtown.jpg"},{"id":13,"label":"Financial District\/BPC","value":[20,27],"image":"https:\/\/ds1.cityrealty.com\/img\/46d1cec3cdffe39d15e40a0d0d03e8bbe4998fab+w+h+0+60\/financial-district-bpc.jpg"},{"id":12,"label":"Upper Manhattan","value":[13,19,36,42,101],"image":"https:\/\/ds3.cityrealty.com\/img\/3dfca010ace6cb0aca5091064cc830dbfee70b2f+w+h+0+60\/upper-manhattan.jpg"},{"id":4,"label":"Brooklyn","value":[201,204,206,207,209,210,211,213,215,219,223,231,232,233,237,238,1200,1415,1421,1565],"image":"https:\/\/ds3.cityrealty.com\/img\/e863ea530699d71fdd61e1887f27c0dd50dc28be+w+h+0+60\/brooklyn.jpg"},{"id":5,"label":"Queens","value":[1483],"image":"https:\/\/ds3.cityrealty.com\/img\/a402bb6e13af8ade973b6c8a5812df054c75cf1b+w+h+0+60\/queens.jpg"},{"id":18,"label":"Bronx","value":[406],"image":"https:\/\/ds2.cityrealty.com\/img\/19a9137cad718b7872ff1a420c0f72128ac03fea+w+h+0+60\/bronx.jpg"}],"open":false}}}