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Renderings showing The Willoughby and its sweeping views of the East River, Manhattan, and Brooklyn (via willoughbybk.com) Renderings showing The Willoughby and its sweeping views of the East River, Manhattan, and Brooklyn (via willoughbybk.com)
As construction draws to a close on The Willoughby, leasing has launched on this sizable rental tower located at the junction of Downtown Brooklyn and Fort Greene. Named in honor of its address on Willoughby Street and the Long Island University campus, the slick high-rise developed by RXR Realty and designed by Perkins Eastman Architects presents 476 studio through two-bedroom apartments with well-crafted interiors, gorgeous views, a deluxe amenity package, and an enviable Brooklyn address.
Rents at The Willoughby start at $2,870/month for studios, $3,840/month for one-bedrooms, and $5,660/month for two-bedrooms (h/t 6sqft). According to CityRealty listings, this puts it roughly in line with the Downtown Brooklyn median rent of $3,050/month for studios, $3,798/month for one-bedrooms, and $4,910/month for two-bedrooms. Nearby, at the Fort Greene/Clinton Hill border, 475 Clermont, another RXR development, offers similarly high-end rentals from $3,014/month.
The Willoughby rentals Rendering showing green-roofed topped podium and entrance plantings along Willoughby Street
Sky-high prices have become the norm for trendy, transit-rich parts of Brooklyn, as supply has not been able to keep up with seemingly insatiable demand over the last twenty years. The 2020 census reports that Brooklyn grew the fastest of all city's boroughs over the last ten years -- a whopping 9.2% or 231,374 residents. The estimated 2020 population of 2.74 million people is only 2,000 people shy of its 1950 peak.
For those still in shock by the city's escalating prices, 30% of The Willoughby's apartments will be available at below-market rents. Middle- and low-income New Yorkers should keep an eye out for an affordable housing lottery that could provide your household the deal of your lifetime.
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All residences feature interiors by Durukan Design, floor-to-ceiling windows, wide-plank wood flooring, high-end finishes, and in-unit washer/dryers. Kitchens are equipped with quartz countertops, walnut-finished cabinets, Grohe fixtures, and integrated stainless steel appliances. Baths have custom vanities, quartz countertops, walk-in showers, and Kohler toilets.
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Brooklyn rentals
196 Willoughby Street
The Willoughby’s airy lobby offers a green wall and access to a private courtyard, and a 22nd-story roof terrace features grilling, dining, and lounge areas overlooking the Downtown Brooklyn skyline and Fort Greene Park. Indoor amenities include a library lounge/coworking space, fitness center with high-performance equipment and yoga studio, and lounge with billiards table, built-in bar, and private entertaining room. Additional comforts and conveniences include storage cages, a private dog run, a pet spa, a bike room, and on-site parking with direct underground access.
The building is situated just outside the hustle-and-bustle of booming Downtown Brooklyn which will provide many apartments open views north over Manhattan and east over Brownstone Brooklyn. The tower is a stone's throw from 2,3, B, Q, and R subway lines, Fort Greene Park, and the shopping and amenities of CityPoint/Fulton Street Mall.
Willoughby rentals luxury nyc The Willoughby will offer a communal terace on its 22nd floor with wide-lens views of Brooklyn and beyond
The 34-story tower rises a relatively modest 435 feet high in two asymmetrical tiers on a low sculptural podium. The development overlooks and helped fund a new athletic field and facilities for LIU and incorporates a “residential spectator’s area” on the second level. Led by Scott Rechler, RXR is one of the city's largest real estate companies and is developing 175 Park Avenue, a supertall skyscraper across from Grand Central that may soar over 1,600 feet high.
The Willoughby apartments Construction on The Willoughby earlier this spring
Brooklyn Point Willoughby The Willoughby under construction from Brooklyn Point last fall (CityRealty)

RXR Realty

RXR Realty
The Willoughby Leasing
196 Willoughby Street
New York, NY 11201
(718) 691-XXXX
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