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Herald Towers turns condo
By Carter Horsley   |   From Archives Tuesday, June 21, 2005
What was once proclaimed to be the largest hotel in the world is being converted to condominium apartments.

When it was erected in 1913 as the McAlpin Hotel, the 25-story structure which occupies the east blockfront on Broadway between 33rd and 34th Streets, had 1,620 rooms, 1,100 baths and 1,800 telephones.

It was converted in 1979 to rental apartments and for a while it also had furnished apartments and part of it operated as the Churchill Residence Suites Midtown Hotel.

Known as Herald Towers, it is now owned by JEMB Realty Corp., which recently got a $136 million refinancing for the property.

The building, which has a concierge, has 690 apartments, half studios and half one-bedrooms. Starting price for the studio units is $425,000 and starting price for the one-bedrooms is $725,000. The penthouse level contains a large fitness center.

The very elegant building is at the opposite end of the block from the Empire State Building and it is diagonally across Herald Square from Macy's. The red-brick building has a four-story limestone base and its top five floors are very nicely decorated in limestone. The building has two light wells along Broadway where part of its facade is angled.

The former Marine Grill in the basement was one of the city's most popular but its colorful, ceramic scenes of the city's harbor were removed sometime ago and installed in the Fulton Street subway station.

Architecture Critic Carter Horsley Since 1997, Carter B. Horsley has been the editorial director of CityRealty. He began his journalistic career at The New York Times in 1961 where he spent 26 years as a reporter specializing in real estate & architectural news. In 1987, he became the architecture critic and real estate editor of The New York Post.