The building, which has a very asymmetric façade, has 31 apartments with a three-story red masonry base and balconies at the 5th, 6th, 7th, 9th and 10th floors and a setback at the 8th floor.

There are be two apartments on floors 8 through 10, four apartments on floors 5 through 7, three apartments on the 4th floor and 5 apartments on the first and second floors.

Edgar L. Rawlings of Rawlings Architects PC is the architect. His firm won a 2005 Housing Design Award from the New York Chapter of the American Institute of Architects for The Dance Building at 219 West 19th Street and it is the architect for the 102-hotel-room, 8 condominium apartment project at 200 Allen Street for the Pomeranc Group.

The building at 246 West 17th Street has an entrance marquee.

A full-page, color advertisement for the development in the Fall 2006 edition of Key, a real estate magazine published by The New York Times that came out last Sunday noted, in small print, that “This is the only big ad we re going to run because it’s really expensive and we don’t want to pass the cost on to you.”