REAL BROKER
The Real Brokerage Inc., commonly branded as Real, is a technology-enabled residential real estate brokerage founded in 2014 by Tamir Poleg, Gal Weiss, and Yuval Niv and headquartered in Miami. Operating as a fully digital brokerage, it serves all 50 U.S. states, the District of Columbia, and five Canadian provinces, with complementary mortgage, title, escrow, and financial-technology services. Its service model centers on the proprietary reZEN transaction platform and includes Real Wallet, Private Label, and ProTeams programs for agents, teams, and independent brokerages. In April 2026, Real entered into a definitive agreement to acquire RE/MAX Holdings and form Real REMAX Group, subject to shareholder, regulatory, and other closing conditions. Real presents itself as an agent-centered, technology-driven alternative to traditional office-based brokerages, combining broad geographic coverage with an integrated home-transaction platform.
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