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Future New York

At 393 West End Avenue's model unit, prewar architecture meet contemporary aesthetic

393 West End Avenue (Michael Weinstein) 393 West End Avenue (Michael Weinstein)
Amidst the conversion of 393 West End Avenue from a rental to a condominium, Landmarks Preservation Commission-approved exterior work was paused due to the pandemic. However, Louise Phillips Forbes of Brown Harris Stevens points out that the lull gave designer CetraRuddy extra time to work on floor plans and create interiors in the nearly 100-year-old building that meet the needs of contemporary buyers. These include homes with well-proportioned bedrooms that stand in stark contrast to the classic sixes of its prewar neighbors, which offer two large bedrooms and one small maid’s suite.
One of those thoughtfully laid-out three-bedrooms is now a model unit designed by Ash Staging, the interior furnishing service by AD 100-ranked firm Ash NYC. The firm sought to make the most of natural light on the generously scaled living and sleeping spaces, and incorporated a thoughtful selection of international and domestic furnishings and decor pieces. The end result nods to the building itself with its pleasing blend of old meeting new.

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393 West End Avenue
393 West End Avenue Riverside Dr./West End Ave.
The model unit is part of a handful of publicly listed availabilities at 393 West End Avenue, which range from a one-bedroom for $1.625 million to a four-bedroom for $6.51 million. All residents have access to a suite of amenities that includes an attended lobby, a lounge with access to a landscaped courtyard, a fitness center with adjacent movement studio, a Club Room with fully equipped bar, a teen lounge with gaming station, and a children’s playroom with enchanted forest-inspired decor and access to a terrace of its own.
For all the amenities, the greatest perk of life at 393 West End Avenue may be its Upper West Side address. Riverside Park is only one block away, and Central Park is a short distance in the opposite direction. In between, the tree-lined streets are filled with local cafes and boutiques. Nearby attractions and conveniences include the American Museum of Natural History, the New York Historical Society, the Children's Museum of Manhattan, and the 79th Street subway.

393 West End Avenue condo conversion Floor plan (Brown Harris Stevens)

↓ The loft-like entertaining space capitalizes on the abundance of light provided by east-facing windows and high, restored tray ceilings.

West End Avenue condos

↓ Warm woods offer a pleasing contrast to cool-toned fabrics, and the layout allows for a seamless flow between the seating area, dining area, and open kitchen with breakfast bar.

Upper West Side condos
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↓ The dining area is large enough to accommodate a table for 10 and accented by a Jackson Pollock-style abstract painting.

NYC condos

↓ The kitchen is outfitted with custom cabinetry, Naica Quartzite countertops, and a full Miele appliance suite.

393 West End Avenue interiors

↓ The primary suite occupies the entire southeast corner of the residence and offers impressive windows, iconic Upper West Side views, a pair of walk-in closets, and enough space for an intimate seating area.

Prewar Upper West Side condo

↓ The east-facing guest bedroom offers refreshing tones and vintage furnishings.

393 West End Avenue

↓ In a testament to the flexibility of the floor plan, one of the secondary bedrooms is presented as a den. A modern sofa and eye-catching fixtures bring touches of light to a moody color palette.

NYC condos
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