Hollingsworth, 70 West 37th Street: Review and Ratings

Review of 70 West 37th Street by Carter Horsley

This 25-story rental apartment slab tower has a four-story commercial base that occupies the full eastern blockfront on the Avenue of the Americas between 36th and 37th Street and a setback tower with 320 residential units.

The blue-green brick structure is distinguished by its rounded corners and large windows. It has many balconies and a generally pleasing form.

It was built in 1987, a year when the stock market crashed and when the redevelopment of Times Square to the north was still very much in doubt.

For someone who wants to be in the thick of New York "things," this is it as it is just a block north of bustling Herald Square, one of the world's major retail centers, and at the southern end of the city's famed Garment Center where workers' pushcarts with clothing move faster than the countless trucks, some of which are headed for the Lincoln Tunnel a few blocks to the west.

While this location is raucous and lively during the day, it is considerably quieter at night and the location is also very convenient to such major New York landmarks as the Empire State Building, the Morgan Library and the New York Public Library.

Furthermore, the remarkable renaissance of Times Square several blocks to the north has dramatically revitalized the West Side in Midtown and this location is not too far from the very trendy Flatiron District to the south and the increasingly popular Chelsea district.

The building has a concierge, a garage, a sundeck, a laundry on every floor, and video security and an alarm system. There are 16 apartments per floor. Public transportation is good.

The building's addresses at 990 Avenue of the Americas, 67 West 36th Street and 64 West 37th Street.