The very handsome, 11-story residential condominium building at 543 West 110th Street on the northeast corner at Broadway was completed in 2006.

Platt Byard Dovell White, the architectural firm that recently designed such luxury apartment projects as 50 Madison Avenue and 47 East 91st Street, is the architect of the building, which has a 7-story base with a pre-cast concrete fa??ade and a 4-story setback tower with a glass fa??ade.

The building, which is known as 110 + Bway, has about 57 apartments ranging in size from studios to four-bedrooms. There are balconies on the upper floors and many windows are floor-to-ceiling. Most ceilings are 9-and-a-half-feet high and all apartments come with washers and dryers.

The building has a garage, a 24-hour attended lobby, a resident superintendent, a bicycle room, a children s room and an exercise room. Kitchens feature Subzero refrigerators, Viking ranges, maple cabinets with Basaltina countertops and master baths have marble floors, walls and countertops and a Tea for Two tub and glass enclosed shower with Waterworks fixtures and Double Robern medicine cabinets.

There is a local subway station at the corner and there are several nice caf?s two blocks to the north on Broadway going towards Columbia University.

Prices ranged initially from about $545,000 for a studio apartment with 546 square feet to $695,000 for a one-bedroom with 801 square feet to $1,875,000 for a three-bedroom, two-and-a-half bath with 1,829 square feet.

The developer is the Surtsey Realty Company, a concern of Howard Katz, and the development is on the former site of the two-story, terra-cotta-clad West Side Markets. Surtsey is the owner of the Beacon Theater and Hotel on Broadway and converted the Alden and Oliver Cromwell Hotels to residential use several years ago.

At one point, the developer hoped to get a variance to build a 16-story tower on the site, but decided to erect the lower building "as-of-right," that is, within the existing zoning and building regulations.