Marketing has begun for the 34-story rental building at316 Eleventh Avenue near 30th Street.

The 288-unit building is a project of Douglaston Development whose other projects in Manhattan include the Ganesvoort Park now under construction on Park Avenue South and 325 Fifth Avenue, 90 West Street, the Zinc Building, 555 West 23rd Street and the Ganesvoort Hotel.

Stephen B. Jacobs is the architect for this building and many of Douglaston's projects. Andi Pepper is doing the interiors.

The exterior of the building is architectural precast concrete panels with aluminum windows and window wall. The building has 4,000 square feet of retail space and 28,000 square feet of parking located on two levels.

The building will have a 5,600-square-foot rooftop terrace and the residential entrance will have a curved canopy and a revolving door and open upon a triple-height lobby space with an arcade that will connect the residential lobby with a retail gourmet caf? or restaurant.

The second floor amenity space will include a lounge, fitness center, banquet room and an outdoor terrace.

Douglaston Development is an affiliate of Levine Builders of which Mr. Levine is a principal.

According to an article in yesterday's edition of The New York Times by Alison Gregor the building's "cathedralesque lobby, with 50-foot ceilings, has a soundstage where bands from Knitting Factory Entertainment will perform two nights a month." The Knitting Factory has been one of the city's leading avant-garde music venues for several years.

"Other nights," the article continued, "Douglaston plans to have a D.J. spinning tunes or hosting karaoke, or even open mic performances for residents. Equipped with two huge video screens, the lobby may also be used for televised sporting events." The article quoted Steven Charno, the president of Douglaston, as saying that "during the day, we'll probably have different video on the screens, like old silent movies, or we're talking with the School of Visual Arts about having student video competitions."

The building will also have a roof terrace, a gym, a residents' arcade, a residents' lounge with fireplace, billiards and an indoor shuffleboard table and apartments will have safes.

The building is close to the High Line and also the MTA rail yards between 30th and 33rd Streets.

The building will also offer some balconies, shuttle bus service, shoe repair, dry cleaning and laundry, washers and dryers, bicycle storage, on-site ATM, concierge and valet services, and on-site parking.