Bowing to pressure from angry residents poised to march in the streets, Duane Reade has agreed to take down a video billboard at its West 72nd Street and Broadway store, according to an article yesterday at DNAinfo.com by Leslie Albrecht.

The pharmacy agreed to remove the flashing billboard - which had sparked dozens of complaints from locals who said it was turning their neighborhood into a mini Times Square - on Friday night, just in time to avoid a sidewalk protest residents organized for Sunday, the article said.

The Duane Reade video billboard was dark on Sunday, and the company said it will remove the sign to a "more appropriate store location, perhaps in Times Square," according to a statement from Assemblywoman Linda Rosenthal, who led the charge to remove the sign, along with City Councilwoman Gale Brewer and State Senator Tom Duane.

Those officials and Borough President Scott Stringer met with executives from Walgreens, Duane Reade's parent company, on Friday night, the article said, adding that "by Sunday evening, the once-bright sign had been turned off, leaving a blank black square looking down on the busy intersection."

"The sign prompted angry phone calls and emails almost as soon as it was installed in mid-March on the second floor of the new Duane Reade at West 72nd Street and Broadway. Neighbors said the glare from the sign was so strong that it disrupted their sleep. The sign flashed ads and store specials for Duane Reade 24 hours a day, seven days a week. The sign wasn't just bright, it was also a building code violation, according to the Department of Buildings. The DOB issued several violations against Duane Reade and ordered the sign taken down, but that wasn't scheduled to happen until after a June 2 hearing," the article said.