SERHANT.
Founded in 2020 and headquartered in Manhattan, SERHANT. is a modern real estate brokerage that blends residential sales with media, education, and technology. Established by Ryan Serhant, the firm differentiates itself through a content-driven platform that integrates digital marketing, in-house production, and agent training initiatives such as “Sell It Like Serhant.” Its New York City offices support both brokerage operations and media production, reflecting a hybrid business model that extends beyond traditional real estate services. With an expanding multi-state presence and a strong emphasis on branding and audience reach, SERHANT. positions itself at the intersection of real estate and entertainment, redefining how properties are marketed in competitive urban markets.
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