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Carter's View

Leviev Boymelgreen, the development organization that commissioned Philippe Starck to decorate its conversion of the former office building at 15 Broad Street across from the New York Stock Exchange, has commissioned Armani/Casa to decorate its conversion of the former office building at 20 Pine Street nearby.

20 Pine Street is the 35-story building erected in 1928 that is also known as 2 Chase Manhattan Plaza. It is surrounded by several of Lower Manhattan's greatest buildings such as 120 and 140 Broadway, 33 Maiden Lane, the Federal Reserve Bank of New York, 14 Wall Street, 40 Wall Street, and One Chase Manhattan Plaza.

It was designed by Graham, Anderson, Probst & White as the headquarters of the Morgan Guaranty Trust Company, a predecessor firm of J.P Morgan Chase.

At 15 Broad, which is known as "Downtown by Starck," Starck designed "home offices" with glass sliding doors and very long open kitchens as well as a spectacular roof garden overlooking the ornate entrance to the stock exchange.

At 20 Pine Street, which has been rechristened "20 Pine, The Collection," amenities will include a 33-foot-high lobby and an adjacent Library Lounge, a pool and spa with a Turkish Hamman and a landscaped terrace on the 25th floor. Apartments on the 25th through the 35th floors will be known as the Concierge Residences and will be served by a dedicated elevator and private Concierge Lounge that will serve a daily gourmet breakfast and be operated by Quintessentially, a concierge service based in London.

The building will have 409 apartments ranging in size from studios to three bedroom units as well as penthouses and prices are expected to range from about $500,000 to $5 million. It is scheduled for occupancy in the Spring of 2007 and a sales center will open January 31 and be open 24 hours a day except from Friday afternoons to Saturday evenings when it will be closed.

Robert Triefus, executive vice president of communications for Giorgio Armani S.p.A., said that "this is the first time Armani/Casa has collaborated in this way with a property developer in New York," adding that "the concept of 20 Pine fits in with out philosophy for Armani/Casa, which is based on the creation of luxurious and sophisticated living environments for the home." "Our greatest challenge was to reconcile the architectural monumentality of the original building's scale with the desire for a warm and inviting intimacy in the interior residential spaces," he said.

The building was acquired last year from the Resnick and Reuben families.

Gruzen Samton is the architectural firm for the conversion.
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Architecture Critic Carter Horsley Since 1997, Carter B. Horsley has been the editorial director of CityRealty. He began his journalistic career at The New York Times in 1961 where he spent 26 years as a reporter specializing in real estate & architectural news. In 1987, he became the architecture critic and real estate editor of The New York Post.