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The Cereza (l) and North Park Tower (r) via Douglas Elliman The Cereza (l) and North Park Tower (r) via Douglas Elliman
Just south of the adopted East Harlem rezoning plan, two new residential buildings have brought dozens of new condos and an unprecedented amenity package to East Harlem. At 13 stories and 120 feet high, The Cereza is the tallest building on its Third Avenue block. All 52 apartments have floor-to-ceiling windows, Bosch stainless steel appliances, and in-unit washer/dryer. Building amenities include a private roof terrace, bike room, storage, and part-time doorman; another benefit is a close walk to the Second Avenue subway.

Sales at The Cereza began sales in October 2017. Listings come in at an average of $1,370 per square foot with studios starting at $650K, one-bedrooms at $750K, and two-bedrooms at $899K.
The Cereza Model living room (photos via Douglas Elliman)
Model kitchen
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Several blocks northwest at 1399 Park Avenue is the 22-story North Park Tower. The project has been described as “a new landmark in the Harlem skyline…combining function and aesthetic into a tower that Harlem can be proud of.” Shaped by the designers at Hill West, all 72 apartments have interiors by Whitehall Interiors, high ceilings, kitchens with marble countertops and stainless steel appliances, and spa-like marble baths. An impressive amenity suite includes a lounge, library with fireplace, fitness center, billiards room, outdoor terrace with grilling stations, and playroom with climbing walls and a ball pit.

Sales figures at North Park Tower are right in line with its neighborhood average of $1,276 per square foot. Sales got off to an extremely fast start, and many of the available listings are already in contract. Remaining listings start at $630K for studios, $895K for one-bedrooms, $1.995 million for three-bedrooms, $2.8 million for four-bedrooms, and $3.95 million for a duplex with private terrace.
1399 Park Avenue Construction progress at North Park Tower as of mid April (CityRealty)
1399-Park-Avenue-2 Living room via Douglas Elliman
1399-Park-Avenue-3 Terrace via Douglas Elliman
In November 2017, the New York City Council approved the East Harlem Rezoning Initiative to allow for more building density and low-income housing. The rezoning was part of Housing New York, Mayor Bill de Blasio’s plan to build and secure more low-income housing by 2020. In addition to greater affordability, the rezoning calls for greater leverage of the local transportation infrastructure, height caps in certain areas, contextual zoning to protect local character, and ground-floor retail to create street-level engagement and job opportunities.
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