Such “cosmetics” might seem a bit showy, but will probably fit right in Chelsea where such a dramatic design has been applied to Loft 25, the conversion of a handsome, 9-story, commercial building at 420 West 25th Street and the addition of a new, adjoining, 7-story building just to the west.

The new building on the site is only about half the height of the older building, but the architects for the project, Traboscia Roiatti Studio, have tied the two buildings together thematically with extended stainless steel stringcourses that project at slight angles from the facades.

On the new building, they are angled in alternating fashion and also extend a bit over the façade of the older building except for the one at the top of the new building which extends almost all the way across the façade of the older building.

The bright, angled accents are also applied to the top half of the older building, which will have one stringcourse near the stop that extends almost entirely across the façade and two that serve as quoins and wrap around the side.

On the shorter building, the alternating angles of the stringcourses are somewhat reminiscent of the alternating angled bay windows of the Switch Building at 109 Norfolk Street, but they are more like “eyebrows” than swiveling hips.

The existing loft building has a masonry façade with six stringcourse and a nice roofline highlight by a center curved pediment and six escutcheons. It is also distinguished by its attractive fenestration pattern that has 5 three-window center groups flanked by a bay of two windows.

Loft 25 has have 60 loft apartments, four garden duplex apartments and three penthouses. Some apartments will have terraces and some will have home offices.

It has have a 24-hour doorman, a screening and conference room, a gym, a roof deck, a roof deck, and a lobby with a recessed double-height lounge and a rear garden with a reflecting pool.

Each apartment will have Asko washers and dryers and individual heating and conditioning.

Kitchens have two Liebherr refrigerators and freezers, one with an ice-maker. They also have Bosch gas cooktops and all-tempered-glass cabinetry by Schiffini.

Bathrooms have Toto one-piece toilets, teak vanities with Duravit sinks, Nobili Spa rainheads and multiple sprays, and porcelemosa ceramic tile walls and floors.

The developer is R.A.L. Companies & Affiliates, LLC, whose other projects include the Franklin Tower and Tower 270, both in TriBeCa, and a 450-family project known as One Brooklyn Bridge Park planned for the waterfront in Brooklyn.

Creative Design Associates, LLC, is handling interior design.

Prices range from about $600,000 for a 705-square-foot studio, one-bath apartment on the first floor to about $1,300,000 for a one-bedroom, one-home-office, two-bath apartment with 1,199 square feet on the 7th floor to about $2,650,000 for a two-bedroom, two-bath penthouse apartment with 1,461 square feet of interior space and 1,255 square feet of outdoor space.