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The north side of 34th Street, between Seventh and Eighth avenues, is gearing up for four new developments that will transform the once tired stretch of tourist shops into a glossy row of commerce. Last summer, we uncovered a 300-room, 32-floor hotel Cornell Realty is building at 255 West 34th Street. Two doors east at 245 West 34th Street, a single-floor Conway store has been razed for a three-floor retail box designed by Gambino + Laporta Architecture. Recently, a rendering has been posted at 257-263 West 34th Street where Churchill Real Estate Holdings is planning to build a six-floor commercial building with retail and office space.
 263 West 34th Street Churchill Real Estate's 263 West 34th Street
263-West-34th Street Prep work beginning as of mid-August (CityRealty)
Filed building applications for the 80-foot-wide glass building show M.E. Architects, led by Michael Even, is the designer. An earlier iteration of the project showed retail occupying the project in its entirety but according to July story from Globe St., the 40,542-square-foot building is expected to include 15,328 square feet of ground and cellar floor retail, plus 25,125 square feet of offices spanning the second through sixth floors. This past June, the Commercial Observer reported that Pembrook Capital Management lent $35 million for the project, allowing construction to begin.
This string of new developments is across from an entrance to Penn Station and a block north of Madison Square Garden and the future Moynihan Train Hall. Macy's is one block east and Hudson Yards is two avenues west.
255 West 34th Street  The 32-floor hotel Cornell Realty is building at 255 West 34th Street (via WInick)
245 West 34th Street 245 West 34th Street (Cushman & Wakefield)
Next door to Churchill's site, at the corner of Eighth Avenue, Vornado Realty Trust recently finished the demolition of retail buildings which previously held a T.G.I. Fridays, Shoe Zone, and a Roastown coffee shop. It is unknown what the Steven Roth-led REIT plan to build at the corner site, which incorporates 263 and 265 West 34th Street and 484 Eighth Avenue. According to The Real Deal, the three properties have nearly 69,000 buildable square feet. Vornado, who is co-developing the Moynihan Train Hall project with The Related Companies, may seek to transfer one million square feet of development rights from the landmarked post office building to sites within the area. Special approvals would be required.
484-Eighth-Avenue The northeast corner of 34th and Eighth prior to demolition (Vornado)