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A 47-story, mixed-use tower is planned by Atlantic Realty Development on the southeast corner of the Avenue of the Americas and 32nd Street overlooking Greeley and Herald Squares.

The building has an address of 885 Sixth Avenue and is also known as Tower III as it extends through to 111 West 31st Street.

According to Benjamin Fox, the president of the Winnick Realty Group, a leading specialist in retail real estate that is handling the retail spaces in the project, the building has been designed by Costas Kondylis.

The building will have more than 31,000 square feet of retail space on three levels with 100 feet of frontage on the avenue and 150 feet of frontage on 32nd Street.

The tower at 885 Sixth Avenue will have retail on the ground and second floors, offices on the third floor, a fitness center on the fourth floor and rental apartments in the glass-clad tower that is setback above the fourth floor, according to Mr. Fox.

The project is as-of-right, that is, it needs no zoning approvals.

It is close to another large project at 855 Avenue of the Americas that when completed in 2010 will have more than 240,000 square feet of retail space on several levels and Mr. Fox told CityRealty.com today that both projects are significant additions not only to the enormous retail presence at Herald Square anchored by Macy's but also to the impressive redevelopment of the city's former flower district on the Avenue of the Americas above 23rd Street with residential towers with large retail bases.

Calls by CityRealty.com to Atlantic Realty Development, which is based in New Jersey, were not returned.

This block of 32nd Street is distinguished by the city's most impressive skybridge that used to connect two buildings belonging to Gimbel's, the famous competitor to Macy's. It also a large, new, mid-block rental building known as the Epic and at Seventh Avenue the Hotel Pennsylvania that was designed by McKim, Mead & White that some preservationists would like to see made an official city landmark.

885 Sixth Avenue will have views to the northeast across Herald Square that not only include dramatic vistas of the Empire State Building but also of the former Martinique and McAlpin hotels whose facades are among the finest on pre-war non-office buildings in Midtown West.

The area to the west is in a very fluid state of flux with very ambitious plans for the former James Farley Post Office Building, the MTA's rail yards, the High Line elevated park, the Hudson Yards zoning district and an expansion/renovation of the Javits Convention Center.
Architecture Critic Carter Horsley Since 1997, Carter B. Horsley has been the editorial director of CityRealty. He began his journalistic career at The New York Times in 1961 where he spent 26 years as a reporter specializing in real estate & architectural news. In 1987, he became the architecture critic and real estate editor of The New York Post.