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All renderings credit of Hayes Davidson via M18 All renderings credit of Hayes Davidson via M18
High-quality architecture is alive and well on the Upper East Side; and, unlike in some neighborhoods where modern new buildings compete against each other, the latest batch of developments to come to the Upper East Side respects their pre-war surroundings to tighten the urban fabric and foster a civilized environment. Rising from the corner of Lexington Avenue, 150 East 78th Street is the latest of such projects to come online. Designed by Robert A.M. Stern Architects and developed by Midwood Investment & Development and EJS Group, the 16-story condominium tower brings to market 25 classically-proportioned homes amplified by a clubhouse-worth of amenities.

After launching sales in early 2021, the building is nearly sold out with just one residence remaining: a palatial five-bedroom duplex penthouse with a sticker price of $16.995 million. A recent visit to the construction site shows that the gorgeous, classically-inspired facade, composed of limestone, brick, and large multi-pane windows is just about complete. The sales team, led by Compass, has also announced that closings have begun, meaning that some residences are ready for immediate occupancy.
The building's last availability: 150 East 78th Street, #PH11B
150 East 78th Street, #PH11B
Inspired by the Upper East Side's enduring legacy of classical elegance and gracious living, the building's three- to five-bedroom residences were crafted by AD100 interior designer Robert Couturier, with Ismael Leyva Architects serving as the architects of record. The homes come in half-floor, full-floor, and duplex configurations, and all feature private elevator access, beautifully-flowing layouts, and generous ceiling heights. Select residences even have working fireplaces and private terraces with views looking onto the Midtown skyline and Central Park.
“The building’s award-winning team of architects and designers collaborated to create a beautiful collection of homes. We are grateful for the strong response from our buyers,” said John Usdan, CEO of Midwood Investment & Development. Ted Segal, founder and president of EJS Group added, “Midwood and EJS couldn’t be more excited to have reached this significant milestone and to welcome our first residents home to 150 East 78th Street.”

↓ Positioned at the southeast corner of Lexington Avenue and East 78th Street, the building is convenient to Museum Mile and steps from the countless cultural, educational, and medical institutions of the Upper East Side.

↓ The strength of New York lies in its unprecedented cultural heterogeneity which has gifted us with a multiplicity of neighborhoods, housing types, and architectural styles that deserve celebration as well as continuous upkeep.

While Soho has its cast-iron and Clinton Hill has its carriage houses, for many, the pinnacle of taste and refinement is the pre-war apartment house of the early 20th century. No neighborhood has a more impressive collection of such structures than the Upper East Side, and 150 East 78th Street aspires to add to this richness.

↓ 150 East 78th Street is said to embody New York City Classicism. Its facade of handset Indiana limestone, patterned brick, and ornamental metalwork settles comfortably into the area's pre-war context. Further articulation is provided with arched windows, green metal and glass conservatories, and a memorable crown to meet the sky.

Hayes Davidson Hayes Davidson

↓ The Lexington Avenue facade. Retail storefronts at ground level will add to the avenue's vibrancy.

↓ The residential entrance will be along sedate 78th Street.

↓ Residents enter through a canopied entrance into a hexagonal-shaped lobby conceived by AD100 designer Robert Couturier. Clad in crème-toned limestone and accented with antique mirrors and decorative molding, the space is crowned by a hand-finished gold leaf ceiling to provide intimacy upon arrival.

↓ Every residence is entered through a private entry vestibule that leads to a gallery or foyer. Unlike in many open plans, the sequence of spaces that unfolds in the great room is a measured experience of compression then surprise.

↓ Robert Couturier designed large eat-in kitchens in collaboration with Christopher Peacock. They feature walnut-paneled islands, honed Statuarietto stone countertops and backsplashes, and custom polished chrome knobs and pulls. State-of-the-art appliances include two Miele ovens and Sub-Zero refrigeration and wine storage. Each kitchen has either a Lacanche Cluny or Lacanche Saulieu range with gas burners and two additional ovens.

↓ Couturier is said to have designed the spaces with a pre-war sensibility and an accented Parisian flair. His previous high-profile clients include socialite Anne Hearst and the Rothschild family. Every home has at least two exposures. Bedrooms are set away from living spaces and each has its own en-suite bath.

↓ Despite a modicum of units, residents have their own clubhouse of amenities that include The Parlor, a sequence of reservable spaces complete with a billiards table and en-suite catering kitchen; and The Athletic Club, a fitness and wellness suite featuring a regulation squash court, fitness center with Technogym equipment, private training studio, and a golf simulator.

“We are offering the best of the Upper East Side with an unprecedented level of privacy and wonderful amenities at 150 East 78th Street” - Alexa Lambert of Compass Development Marketing Group

↓ Other bells and whistles include a 24-hour attended lobby and concierge, a children’s art and activity room, and a common landscaped roof terrace with a firepit and grill.

↓ “150 East 78th Street is located in one of the most desirable and established neighborhoods in the world,” said Compass Development Marketing Group’s Alexa Lambert. “This block is home to some of the neighborhood’s prettiest townhomes, including the landmarked Gimbel residences, which are just across this beautiful tree-lined street."

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