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53 West 53, #PH76 (Evan Joseph) 53 West 53, #PH76 (Evan Joseph)
When preparing to stage an apartment for a listing or open house, it is common practice to paint walls a neutral color and give the place a deep clean. However, some new developments have gone several steps further and enlisted the help of acclaimed design firms. The following model units show homes with high-end furnishings, eye-catching art, and careful compositions that do not interfere with timeless views.

53-West-53rd-Street-01 53 West 53, #PH76 (Evan Joseph)

↓ This penthouse with interiors by Fox-Nahem Associates occupies the entire 76th and 77th floors of the building, and has been featured in Elle Decor.

Midtown West condos

↓ Artwork from Pace Gallery is carefully placed throughout the hallways.

53 West 53

↓ A gracious private entry foyer leads to a dramatic double-height Great Room with three walls of floor-to-ceiling windows overlooking panoramic views of Central Park.

Billionaires Row condos
NYC condos

↓ The corner dining room is furnished with custom furnishings by Patrick Naggar, a custom pendant light by John Koga, and an art installation by Studio Hoon Kim.

Midtown condos

↓ The sleek white kitchen by Thierry Despont for Molteni is accented by a pair of colorful pendant lights and a breakfast table designed by Elyse Graham.

Midtown condos
53 West 53rd Street

↓ A south-facing lounge features a custom bar by Scavolini, luxurious Atra seating, and an office nook with a textural, silver-toned wall installation by Chapter & Verse.

NYC skyscrapers
NYC condos

↓ Both levels are accessible via private interior elevator or a dramatic staircase.

NYC penthouses

↓ The 1,300-square-foot primary suite is outfitted with a luxe cream color, so as not to compete with panoramic views of Central Park and the skyline.

Midtown West penthouses

↓ The primary suite has a large custom walk-in closet by Scavolini.

Billionaires Row penthouses

↓ The primary bath features two custom carved vanities with automated mirrors, a private water closet with toilet and bidet, a cast iron Lefroy Brooks soaking tub, and a freestanding steam shower.

NYC condos

↓ In addition to the secondary bedrooms, the upper level houses a library nook.

53 West 53

West Chelsea condos The Cortland (Colin Miller)

Vesta Home intentionally chose furniture with clean, simple lines so as not to compete with unobstructed views of the Hudson River.


↓ "Having a waterfront view in NYC is far and few between, so we chose to highlight this feature by adding a mirror wall to the living space” – Sara McCarthy, Designer, Vesta Home

Chelsea condos

↓ The eat-in kitchen is outfitted with custom Olson Kundig-designed finishes.

NYC condos

↓ Luxe fabrics and textured materials add elements of comfort and luxury.

High Line condos

↓ The spaces are enhanced by rich paint colors and custom wallpapers.

NYC condos
NYC condos

250-West-96th-Street-01 96+Broadway (Evan Joseph)

↓ Interiors by Thomas Juul-Hansen feature elegant materials, and have been crafted to emphasize natural light and classic Upper West Side views.

Upper West Side condos

↓ The open kitchen features custom cabinetry with exposed dovetail joinery, Brazilian desert quartzite countertops, marble backsplash, and top-of-the-line stainless steel appliances.

Broadway Corridor condos

↓ A white oak center island with a Brazilian desert quartzite slab is large enough to seat six, and elegantly separates the kitchen from the living area.

NYC condos

↓ The primary bedroom is filled with light from east-facing windows.

Upper West Side apartments

↓ As a powder room with floating vanity, custom marble sink, and Calacatta Gold mosaic walls shows, no detail has been overlooked.

250 West 96th Street

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