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Rendering vs. Reality: Can These Virtually-Staged Photos of Available NYC Apartments Fool You?
 
 
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CityRealty > Market Insight > Features > Future New York > Rendering vs. Reality: Can These Virtually-Staged Photos of Available NYC Apartments Fool You?

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From Future New York Rendering vs. Reality: Can These Virtually-Staged Photos of Available NYC Apartments Fool You?
By Sandra Herrera Friday, September 28, 2018
rendering or reality We pit some traditionally-staged listings against Hasten's impressive virtually-staged apartments.
Gone are the days of physically staging an apartment – well, mostly. Anyone who's been on the hunt for a new home has likely come across hundreds of virtually staged photos, many of which are obviously fake with disproportionate and cartoonish furniture, but some are incredibly realistic – they even fool us real estate professionals! The best we've seen come from Hasten (read our interview with Hasten's CEO Aleksandr Lanin here), an NYC-based company that 84% of top-selling brokers trust to produce life-like listings that sell faster. And if you don't believe us, get ready to put your skills to the test.

Below, we've compiled a mix of listings, some of which have been virtually staged by Hasten and some that use the traditional (and costly) method of physically staging. At the end, take our Rendering or Reality quiz and see if you can decipher what's real and what's not.
1. 634 Washington Street, #3A – $1,150,000
2 Beds, 1 Bath | West Village
634 washington street (Compass)
2. 1010 Park Avenue, #11 – $18,500,000
4 Beds, 4 Baths | Carnegie Hill
1010 park avenue (Corcoran)
3. Verde Chelsea, 125 West 22nd Street, #10A – $10,750/month
2 Beds, 2.5 Baths | Chelsea
verde chelsea (Stribling)
4. 250 Mercer Street, #B908 – $995,000
1 Beds, 1 Bath | Greenwich Village
250 mercer street (Compass)
5. 70 Charlton, 70 Charlton Street, #20D – $5,995/month
1 Bed, 1 Bath | SoHo
70 charlton street (Compass)
6. The Lenox, 380 Lenox Avenue, #6F – $1,450,000
2 Beds, 2 Baths | 1,392 SF | Harlem
380 lenox avenue (Compass)
7. One Hanson Place, 1 Hanson Place, #15L – $1,750,000
2 Beds, 2 Baths | 1,323 SF | Fort Greene
one hanson place (Stribling)
8. The Four Seasons Private Residences, 30 Park Place, #PH78B – $29,500,000
5 Beds, 6+ Baths | 5,937 SF | Tribeca
30 park place (Corcoran)
Quiz time!
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Content Specialist Sandra Herrera Sandra Herrera is a writer, editor, and graphic designer based in Brooklyn, NY.
Read Full Bio  | 
One Clinton is a post-war condominium building in Brooklyn’s Brooklyn Heights neighborhood finished in 2020. Situated at 280 Cadman Plaza West, between Tillary Street and Johnson Street, the building contains 139 units and rises 36 stories. The elevatored building’s amenities include: basement storage, fitness center and hi rise. View Property
Spacious 1 Bedrooms with outdoor space and in-residence w/d View Property
Steps from Hudson Yards, this residential experience is curated with world-class amenities, exemplary style and a level of convenience you have to experience to believe. Now leasing studio, 1, 2 and 3 bedroom homes. View Property
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