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Future New York

Rendering vs. Reality: Can These Virtually-Staged Photos of Available NYC Apartments Fool You?

We pit some traditionally-staged listings against Hasten's impressive virtually-staged apartments. We pit some traditionally-staged listings against Hasten's impressive virtually-staged apartments.
Gone are the days of physically staging an apartment – well, mostly. Anyone who's been on the hunt for a new home has likely come across hundreds of virtually staged photos, many of which are obviously fake with disproportionate and cartoonish furniture, but some are incredibly realistic – they even fool us real estate professionals! The best we've seen come from Hasten (read our interview with Hasten's CEO Aleksandr Lanin here), an NYC-based company that 84% of top-selling brokers trust to produce life-like listings that sell faster. And if you don't believe us, get ready to put your skills to the test.

Below, we've compiled a mix of listings, some of which have been virtually staged by Hasten and some that use the traditional (and costly) method of physically staging. At the end, take our Rendering or Reality quiz and see if you can decipher what's real and what's not.

In this article:

1010 Park Avenue
1010 Park Avenue Carnegie Hill
Verde Chelsea, 125 West 22nd Street
Verde Chelsea, 125 West 22nd Street Chelsea
634 Washington Street
634 Washington Street West Village
70 Charlton Street
70 Charlton Street SoHo
1 Hanson Place
1 Hanson Place Fort Greene
2 Beds, 1 Bath | West Village
634 washington street (Compass)
4 Beds, 4 Baths | Carnegie Hill
1010 park avenue (Corcoran)
2 Beds, 2.5 Baths | Chelsea
verde chelsea (Stribling)
1 Beds, 1 Bath | Greenwich Village
250 mercer street (Compass)
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1 Bed, 1 Bath | SoHo
70 charlton street (Compass)
2 Beds, 2 Baths | 1,392 SF | Harlem
380 lenox avenue (Compass)
2 Beds, 2 Baths | 1,323 SF | Fort Greene
one hanson place (Stribling)
5 Beds, 6+ Baths | 5,937 SF | Tribeca
30 park place (Corcoran)
Quiz time!

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Would you like to tour any of these properties?
Just complete the info below.
  1. Select which properties are of interest to you:

Or call us at (212) 755-5544
Would you like to tour any of these properties?

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Content Specialist Sandra Herrera Sandra Herrera is a writer, editor, and graphic designer based in Brooklyn, NY.