Rendering vs. Reality: Can These Virtually-Staged Photos of Available NYC Apartments Fool You?

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We pit some traditionally-staged listings against Hasten's impressive virtually-staged apartments.

We pit some traditionally-staged listings against Hasten's impressive virtually-staged apartments.

From Future New York Rendering vs. Reality: Can These Virtually-Staged Photos of Available NYC Apartments Fool You?

By Sandra Herrera Friday, September 28, 2018

Gone are the days of physically staging an apartment – well, mostly. Anyone who's been on the hunt for a new home has likely come across hundreds of virtually staged photos, many of which are obviously fake with disproportionate and cartoonish furniture, but some are incredibly realistic – they even fool us real estate professionals! The best we've seen come from Hasten (read our interview with Hasten's CEO Aleksandr Lanin here), an NYC-based company that 84% of top-selling brokers trust to produce life-like listings that sell faster. And if you don't believe us, get ready to put your skills to the test.

Below, we've compiled a mix of listings, some of which have been virtually staged by Hasten and some that use the traditional (and costly) method of physically staging. At the end, take our Rendering or Reality quiz and see if you can decipher what's real and what's not.

1. 634 Washington Street, #3A – $1,150,000

2 Beds, 1 Bath | West Village

634 washington street

(Compass)

2. 1010 Park Avenue, #11 – $18,500,000

4 Beds, 4 Baths | Carnegie Hill

1010 park avenue

(Corcoran)

3. Verde Chelsea, 125 West 22nd Street, #10A – $10,750/month

2 Beds, 2.5 Baths | Chelsea

verde chelsea

(Stribling)

4. 250 Mercer Street, #B908 – $995,000

1 Beds, 1 Bath | Greenwich Village

250 mercer street

(Compass)

5. 70 Charlton, 70 Charlton Street, #20D – $5,995/month

1 Bed, 1 Bath | SoHo

70 charlton street

(Compass)

6. The Lenox, 380 Lenox Avenue, #6F – $1,450,000

2 Beds, 2 Baths | 1,392 SF | Harlem

380 lenox avenue

(Compass)

7. One Hanson Place, 1 Hanson Place, #15L – $1,750,000

2 Beds, 2 Baths | 1,323 SF | Fort Greene

one hanson place

(Stribling)

8. The Four Seasons Private Residences, 30 Park Place, #PH78B – $29,500,000

5 Beds, 6+ Baths | 5,937 SF | Tribeca

30 park place

(Corcoran)

Quiz time!

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Related Links

Interview: Hasten's CEO Aleksandr Lanin Gives the Dish on Virtual Staging (Oct 5, 2017)

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Content Specialist Sandra Herrera Sandra Herrera is a writer, editor, and graphic designer based in Brooklyn, NY.

Read Full Bio | Contact Sandra

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