Rendering vs. Reality: Can These Virtually-Staged Photos of Available NYC Apartments Fool You?

By Sandra Herrera | From Future New York Friday, September 28, 2018

We pit some traditionally-staged listings against Hasten's impressive virtually-staged apartments.

Gone are the days of physically staging an apartment – well, mostly. Anyone who's been on the hunt for a new home has likely come across hundreds of virtually staged photos, many of which are obviously fake with disproportionate and cartoonish furniture, but some are incredibly realistic – they even fool us real estate professionals! The best we've seen come from Hasten (read our interview with Hasten's CEO Aleksandr Lanin here), an NYC-based company that 84% of top-selling brokers trust to produce life-like listings that sell faster. And if you don't believe us, get ready to put your skills to the test.

Below, we've compiled a mix of listings, some of which have been virtually staged by Hasten and some that use the traditional (and costly) method of physically staging. At the end, take our Rendering or Reality quiz and see if you can decipher what's real and what's not.

1. 634 Washington Street, #3A – $1,150,000

Related Links

Interview: Hasten's CEO Aleksandr Lanin Gives the Dish on Virtual Staging (Oct 5, 2017)

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Content Specialist Sandra Herrera Sandra Herrera is a writer, editor, and graphic designer based in Brooklyn, NY.

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