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After several stops and starts, construction is in full swing on The Margaritaville Resort New York City at 560 Seventh Avenue. The $350-million project being jointly developed by NY Soho Properties and Flintlock Construction will host 234 hotel rooms, retail, and a synagogue. The concrete structure is now approximately 24 floors up to its eventual 29-floor, 375-foot climb and should top out by year-end.
Soho Properties, led by Sharif El-Gamal, and MHP Real Estate Services had originally intended a Dream Hotel for the site at the northwest corner of West 40th Street and Seventh Avenue. Now rebranded as a Margaritaville Hotel, a global lifestyle brand inspired by the lyrics and lifestyle of singer, songwriter and best-selling author Jimmy Buffett, El-Gamal's more recent partnership with Flintlock secured $270 million in construction financing to cement the late 2020 delivery of the project.
Margaritaville-Hotel-0-3 October 2019 (CityRealty)
Hospitality specialist Stonehill Taylor is listed as the architects of record on permits. The tower will sport a glass-laden design with protruding sections along its prominent corner. A prior press release notes that there will be a whopping five Margaritaville food and beverage concepts, including an indoor/outdoor poolside LandShark Restaurant, and a rooftop 5 o’Clock Somewhere Restaurant. The food and beverage venues operated by International Meal Company. Other services and amenities will include in-room dining, a 24-hour fitness room, and room automation. Ground and below-grade floors will have retail and a synagogue which replaces the Garment District Synagogue that was formerly on-site withing the Parsons School of Design building. The building is slated to open by the end of 2020.

El-Gamal is also developing the SOMA Architects-designed 45 Park Place condo-tower in Tribeca, which will be sided by a Jean Nouvel-designed Islamic Museum of New York (IM NYC). In a March story from Real Estate Weekly, El-Gamal jokes, “I am the first Muslim I know of to develop a synagogue.” He continues, “I was attracted to the idea of supporting the development of a house of worship and I actively seek opportunities to build bridges across all faiths.”
560-Seventh-Avenue-1 560 Seventh Avenue rendering and construction via CityRealty
560-Seventh-Avenue-4 Google Earth aerial showing location of the forthcoming tower (CityRealty)
Manhattan sanitation Midtown West's embarassing sanitation situation
560-Seventh-Avenue-3 Construction as of early April (CityRealty)

Additional Info About the Building