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Features

Capture from Jay Glazer's video tour of 49 West 12th Street, Apt. 3H, Capture from Jay Glazer's video tour of 49 West 12th Street, Apt. 3H,
As viral videos do, they spread everywhere. And though the real estate world has become a leader in design and technology trends, it is usually unaffected by internet trends… until now!

Jay Glazer, an energetic broker with Corcoran, just changed that. Replacing the typical staid virtual tours, Glazer created a #Kikichallenge video virtual tour to promote his listing at 49 West 12th Street, #3H. The result is hysterical — as well as being super informative.
“We did one day of shooting and two days of editing,” said Glazer. “The owner was/is completely on board. So far, across Facebook, YouTube, and Instagram we have over 10,000 views. The response has been great and some clients have even sent it to their brokers bookmarking it as a place to see.”
For those living under a rock, the Kiki challenge is a viral video dance trend inspired by Drake’s new hit single, In My Feelings. The videos typically feature someone (or animal) dancing alongside a moving car to the Canadian singer’s record. As the video often involves filming from the moving car, police around the world have warned people against taking part in the challenge.
In his real estate listing version, Glazer, smartly, gets out of a stopped car and dances on the sidewalk alongside the listing’s building. He then proceeds to dance/strut throughout the building and unit and show all of the listing’s features and personalities (the super and doorman).
It’s fun, fresh and amusing. It does everything a virtual tour does, with spunk. Yes, it takes advantage of a passing trend... but it is very likely that by the time the viral video has run quickly its course, this listing will be sold!
As for the listing itself, the junior one-bedroom is on the third floor of a 49 West 12th Street in Greenwich Village's Gold Coast district. The spread has an open kitchen, sliding screen partition to wall off the bedroom, and a home office. The home has north-east exposures and newly-installed wide-plank bamboo flooring. The co-op was listed last week for a cool $699,500.
 
 
 
 
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Additional Info About the Building

 
Contributing Writer Michelle Sinclair Colman Michelle writes children's books and also writes articles about architecture, design and real estate. Those two passions came together in Michelle's first children's book, "Urban Babies Wear Black." Michelle has a Master's degree in Sociology from the University of Minnesota and a Master's degree in the Cities Program from the London School of Economics.
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