A penthouse on 10 Sullivan Street in SoHo went into contract last week for a dizzying $25 million. Since sales on luxury buildings diminished this past year, co-developers Property Markets Group and Madison Equities
had a tough time selling the property at the original $45 million ask. Realizing it would be difficult to find a buyer in this current economic climate, they decided to split the 8,359-square-foot triplex into two grandiose units: a full-floor, 2,950-square-foot condo for $10 million, and the 5,503-square-foot duplex. With the recent sale of the penthouse duplex, that decision certainly paid off.
When initially listed, the 5-bed, 6-bath penthouse unit had a $29 million ask. In November 2016, the price was cut by $1 million, which was enough to pique the interest of a prospective buyer. With some coaxing as well as the installation of a rooftop hot tub, the unit finally sold for $25 million. The remaining condo is currently listed with a $10 million asking price.
In this article:
Kitchen Photo via Douglas Elliman
Interiors via Douglas Elliman
One of the most notable attractions of the penthouse is the great room, which features 26-foot ceilings and three floor-to-ceiling walls of curved-glass that offer extensive city views. Other penthouse features include a private elevator vestibule, a beautiful entry foyer, 2 terraces, oil-rubbed Danish oak floors throughout, and a Poliform windowed chef’s kitchen complete with a large island, walnut cabinets, Sub-Zero, Miele, and Wolf appliances, and Lugano marble countertops. All secondary bedrooms even have their own windowed en-suite bathrooms. Furthermore, the master bedroom boasts an unheard-of 303-square-foot walk-in wardrobe and its master bath contains an opulent bath with Dolomite white marble, a double vanity with Lefroy Brooks fixtures, a freestanding soaking tub, and a separate steam shower. To top it all off, the penthouse also has a private rooftop terrace with 360-degree views, an outdoor kitchen and a powder room.
Additional apartment amenities include radiant heat flooring throughout, a Savant home automation system, and motorized window shades. 101 Sullivan Street's building amenities include a doorman, concierge, onsite gym, parking and storage.
Additional apartment amenities include radiant heat flooring throughout, a Savant home automation system, and motorized window shades. 101 Sullivan Street's building amenities include a doorman, concierge, onsite gym, parking and storage.
Private Rooftop Terrace. Photo via Douglas Elliman
According to Bloomberg, the first week of January marked the strongest start in sales, since 2014. At $4 million or higher and 26 contracts in that range signed from January 2 to January 8, things are looking up.
10 Sullivan Street rose from a humble lot that once held a gas station and car wash. Rising 16 stories above the neighborhood, it now stands as the neighborhood’s tallest residential building. Acclaimed architect Cary Tamarkin wanted to create a modern take on Soho’s rich architectural legacy, shaping the SoHo structure to resemble a boat, and its triangular shape, 360-feet-long and 92-feet-wide at its base, bears reminiscence to the Flatiron Building. The hand-laid black-and-blond Norman brick exemplifies industrial inspiration, while the curved concrete, brick, glass, and metal speak 'modernity'.
Would you like to tour any of these properties?
Related Articles
Future New York
NYC Contracts: $80M trophy penthouse signed at 80 Clarkson; One High Line's last penthouse finds a buyer
Tuesday, June 16, 2026
Future New York
See 20 Flatiron-style buildings and their availabilities as Landmarks tables "spaceship-like" addition in Meatpacking
Tuesday, May 12, 2026
Future New York
Price Cuts: "Big" screenwriter's Cobble Hill townhouse trimmed by $900K; Lantern House junior penthouse drops below $10M
Wednesday, June 24, 2026
Future New York
Landmarks praises residential conversion/restoration of NoMad's Baudouine Building, Seeks revisions to rooftop addition
Tuesday, June 23, 2026
Iconic Addresses
Paul Newman's parkside office sells 47% over ask; Pre-war condo conversions lead Manhattan sales
Tuesday, June 23, 2026
Future New York
NYC contracts led by $18.5M Upper East Side mansion and a bespoke Billionaires' Row condo
Tuesday, June 23, 2026
Future New York
Brick is Back: NYC developments revive the warmth of masonry; See Morris Adjmi's new design for 277 Canal Street
Friday, June 19, 2026
Coney Island
6sqft delivers the latest on real estate, architecture, and design, straight from New York City.
