After the Toys "R" Us Times Square flagship closed at the end of 2015, the retail space at 1530 Broadway underwent a substantial renovation and repositioning. Now the iconic Ferris wheel and 25’ model dinosaur are out and Old Navy and The Gap are in, having opened side-by-side flagships at the end of 2017. The stores occupy 70,000 square feet, but two vacant spaces in the building remained. That’s exactly where McDonald’s came in to take a two-story corner spot.
According to the New York Post, McDonald’s will be moving to the space from its outpost at 1552-1560 Broadway. The new location will have 4,000 square feet of space on the ground floor and 3,000 square feet on the second floor, which is surely more than enough room to accommodate the crowds that might spill over from the McDonald's location two blocks north at 42nd Street. Indeed, Chain Store Age estimates that 450,000 people pass through the area each week.
In addition to the new McDonald’s, a Starbucks outpost is coming to the building’s eastern section of the building on West 45th Street. Given the attention McDonald’s has turned to its McCafé offerings, might we see a coffee war brewing on-site?
Times Square McDonald's circa December 2018 via CityRealty
McDonald's circa December 2018 via CityRealty
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