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Future New York

Sales launch from $695K at The Rowan, first-in-its-class luxury condo in Astoria

All images of The Rowan via Redundant Pixel Studio All images of The Rowan via Redundant Pixel Studio
Completion of The Rowan is estimated for the end of the year, but would-be Astoria buyers clearly do not want to wait that long for the neighborhood’s first luxury condominium. A stunning sales gallery presents a 3D model of the building, a preview of finishes, a built-out kitchen, living room, and baths, and the ability to use an interactive sales tool to select a residence. The first set of homes released for pre-sales quickly sold out, and sales have officially launched.
Renderings of DXA Studio’s design show a six-story building with light gray brick masonry over a glass retail base. On top, all 46 units boast abundant natural light through energy-efficient windows, custom 7” white oak flooring, pre-wiring for Fios cable and internet, video intercoms, and in-unit washer/dryers.

In this article:

The Rowan, 21-21 31st Street
The Rowan, 21-21 31st Street Ditmars/Steinway
21-21-31st-Street-2 Apartment interiors
21-21-31st-Street-3 Dining area and kitchen
Kitchens come finished with marble-topped islands, Caesarstone countertops and backsplash, light walnut and grey cabinetry, custom pendant light fixtures, and Miele appliances. The marble and stone master baths feature glass-enclosed showers, marble-topped vanities, mirrored medicine cabinets, and Dornbacht polished chrome fixtures. Approximately half the homes will have private outdoor space, and top-floor penthouses will have floor-to-ceiling windows and private terraces.
21-21-31st-Street-4 Lobby and sensory garden
21-21-31st-Street-7 Sensory garden
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21-21-31st-Street-8 Lounge
Astoria Park is not far from the building, but residents of The Rowan arrive to a glass-enclosed lobby with a living green roof and access to a private outdoor oasis, a lushly planted sensory garden with seating, seasonal plantings, and water fixtures. A landscaped roof terrace has a grilling station, a relaxation section, and expansive views. Indoor amenities include a state-of-the-art fitness center, soundproof music room, woodland-inspired children’s playroom, pet spa, bike room, and package room. Private storage and parking in a fully automated, AI-enabled garage are available for an additional fee.

“The Rowan speaks to an underserved section of the market looking for new construction in one of New York’s best neighborhoods” - John Petras, Managing Principal, RockFarmer Properties

The Rowan has risen in a bustling section of Astoria. The building’s 23,000 square feet of retail space has already attracted a high-end local grocer to the largest space, and it is half a block from the culinary offerings of Ditmars Boulevard. The Ditmars Boulevard subway stop is about one block away and allows for a half-hour commute to Midtown Manhattan.
An accepted offering plan lists a sellout price of $56.5 million, and prices are expected to range from $695K to $2.95 million for the studio to three-bedroom units. According to CityRealty listings, this puts The Rowan roughly in line with Long Island City medians of $692K for studios to $2 million for three-bedrooms.
21-21-31st-Street-6 Roof deck
21-21-31st-Street-5 Entrance

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