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A blog from CityRealty (Links below will take you to the 6sqft site)


Between the past year's rise in work-from-home and dramatic spike in online shopping, things may appear gloomy for New York's brick-and-mortar shopping scene. However, plunging commercial rents will give entrepreneurs and retailers the chance to open interesting new concepts and larger locations in the city's top shopping districts. Moreover, many retailers are getting extremely creative with their wares and atmosphere to lure people out of their homes and into the shops (all with safety protocols in place).

A rumored Times Square casino would have several legal and regulatory hoops to jump through, but the city is getting set to welcome an outdoor pool, a miniature golf course, and a store to give Orlando's Wizarding World of Harry Potter a run for its money. Read up on these below, as well as other retail concepts New Yorkers have welcomed with open arms.

Tiffany Flagship Next Door
6 East 57th Street, Midtown East
Opened January 2020

Tiffany-Flagship-Next-Door-01 Image via Tiffany & Co.
The iconic Tiffany & Co. headquarters is in the midst of a transformation, but modern-day Holly Golightlys can still enjoy “breakfast at Tiffany’s” just around the corner. The Tiffany Flagship Next Door offers the same iconic jewelry collections and VIP service as the Fifth Avenue flagship, yet offers an airier and more playful atmosphere designed around a vaulted, escalator-flanked atrium. The store will also feature eye-catching installations, such as a 42.5-foot tall Tiffany blue Empire State Building. (P.S. Now that the Secret Service and police protections around Trump Tower are no longer in place, shopping around here just got a lot easier.)

Sour Patch Kids Store
665 Broadway, Greenwich Village
Opened August 2020

Sour-Patch-Kids-Store-01 Image via Sour Patch Kids
Candy lovers mourning the closing of the Dylan’s Candy Bar flagship will find both solace and sugar in the Village, where the first Sour Patch Kids store opened in honor of the candy’s 35th anniversary last summer. Visitors to the Instagram-friendly store can create their own candy mix with their favorite flavors, and the Sweets Bar serves ice cream sandwiches, baked goods, and drinks with Sour Patch Kids features.

Krispy Kreme Times Square Flagship
1601 Broadway, Midtown West
Opened September 2020

Krispy-Kreme-01 All images via Krispy Kreme
All over the country, Hot Lights have indicated when Krispy Kreme doughnuts are fresh out of the oven for optimal enjoyment. That was a bit harder to replicate in New York locations...until the world’s largest Hot Light came on in Times Square last fall. A streetside pickup window is available for New Yorkers on the go, but there’s quite a production going on at this outpost in the Theater District: Doughnuts pass through a glaze waterfall on a conveyer belt. Visitors can get all their favorite flavors, not to mention an exclusive Big Apple doughnut with apple cream filling, red candy apple glaze, a royal icing leaf, and lightly salted pretzel stem.

127 Greene Street, Soho
Opened November 2020

Onitsuka-01 All images via Onitsuka Tiger
Onitsuka Tiger is one of Japan’s oldest footwear companies, but there’s more to it than the iconic striped sneakers: THE ONITSUKA is a hybrid crossover between upscale dress shoes and the company’s signature athletic shoes. The Soho store entirely dedicated to this luxury line was designed in collaboration with Bruce Mau Design, and the boutique partnered with non-profit LISA Project NYC to commission a piece by graffiti artist John “Crash” Matos.

99 University Place, Greenwich Village
Opened December 2020

Concepts-01 All images via Concepts
The area between New York University and Union Square Park is on the road to becoming a mecca for sneaker enthusiasts: A block away from Flight Club, Concepts has opened a New York City location on the corner of University Place and East 12th Street. A pavilion at the center is the focal point of the 2,500-square-foot store to set up an experiential retail journey featuring brands like Nike, Adidas, Jordan, Converse, Vans, and Stussy. A far cry from the bowling shoes handed out at the Bowlmor Lanes that used to be in this area (and has since been replaced by luxury condo 21E12)!

261 Fifth Avenue, NoMad
Opened January 2021

The sample sales of 260 Fifth Avenue have long been a destination for New York’s fashionistas, but another luxury option has just opened across the street: MARQUE Luxury, one of the world's leading authorities in authentic pre-owned designer goods, has opened its first New York City showroom. On appointment-only visits, shoppers have access to top luxury brands like Chanel, Fendi, Gucci, and Louis Vuitton. This location is also open to MARQUE Luxury-approved wholesale dealers and MARQUE Mentor members.

The Courts by TI
500 Eighth Avenue, Midtown West
Opened February 2021

500-Eighth-Avenue-01 Photos via CityRealty
Tennis Innovators has just opened the doors of an indoor junior tennis club with state-of-the-art lighting and air filtration systems. In addition to tennis lessons and camps for kids, the programming includes basketball sessions and adults-only offerings like High Intensity Tennis Training and Rose x Rally. This space is temporary, but perhaps with enough patronage, the concept can open a permanent location to bring indoor tennis to Midtown office workers and residents. For now, all we can do is enjoy this while it lasts, wait to find out about the future...and wait for the weather to warm up so we can enjoy the organization’s outdoor facilities.

Landshark Bar & Grill
560 Seventh Avenue, Midtown West
Opening estimated for late spring 2021

Landshark-01 All images of Landshark Bar and Grill via Margaritaville Resorts
Escape to Margaritaville has long since closed on Broadway, but Parrotheads will still have something to enjoy in Times Square when the city’s first Margaritaville Resort opens this spring. The food and drink options will include the fourth-floor Landshark Bar & Grill, a concept inspired by Atlantic Coast beach joints and serving “comfort food with a coastal twist.” It will also host the only outdoor pool in Times Square, which will be open for swimming year-round (weather permitting).

Harry Potter Store
935 Broadway, Flatiron District
Opening estimated for summer 2021

Harry-Potter-Store-01 Renderings via Warner Bros.
Many who read the Harry Potter books found themselves wishing they could go to Diagon Alley, but the next best thing is coming to the corner of Broadway and East 22nd Street: a three-story shop dedicated to the Harry Potter franchise. The store will measure over 20,000 square feet and feature such exclusive offerings as personalized robes, a new line of wands, Bertie Botts Every Flavor Beans, and space to pick up a “Wizarding Passport”; a sidewalk cafe serving coffee, butterbeer, and ice cream is also rumored.

The store was originally slated to open in summer 2020, but the coronavirus pandemic pushed back the opening date. The concept is taking shape in the landmarked Mortimer Building, and Manhattan Community Board 5 is somewhat disenchanted: The landmarks committee soundly rejected plans for wand-style flagpoles and a fiberglass dragon on the side of the building.

1227 Broadway, NoMad
Opening estimated for 2021

Swingers-01 Golf course via Swingers
For many years, Pier 25 in Tribeca has been the home of Manhattan’s only miniature golf course, which visitors are only able to enjoy during seasonable weather. However, when the Nomad Virgin Hotel opens, mini golfers will be able to play all year round: Swingers, a UK-based indoor, adults-only golf club, has signed a 15-year lease for 22,000 square feet of lower-level space in the hotel.

Swingers’ UK outposts were inspired by a 1920’s golf club in rural England, and feature food and alcoholic beverages. British GQ described it as “London’s new Friday night” when the first permanent location opened in 2016, and this will be the club’s first U.S. location.

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