In this article:
Q: Ricky, can you start by explaining
your role and how you became involved with RLTYco?
Q: How would you describe the national
housing market right now?
Markets like Miami and parts of Florida are under pressure because supply ballooned so quickly. Meanwhile, markets that didn’t experience extreme COVID-era appreciation are actually still trending upward.
However, markets that boomed during COVID will eventually come back strong. People wanted to live there for a reason. When those markets turn, they tend to turn hard. Dallas, for example, is seeing strong relocation tied to job growth. Energy markets and corporate migration continue to drive housing demand in parts of Texas.
Q: What’s the biggest factor holding
the market back right now?
"When rates finally ease meaningfully, the rebound could be substantial.”
Q: Do you expect mortgage rates to fall significantly in 2026?
If that spread narrows, rates could fall even without major changes to the Treasury yield. That spread was really the story of 2025, and it will continue to matter in 2026.
Q: Are you seeing differences between
luxury and entry-level housing?
Q: Briggs, from your perspective, what
challenges do agents consistently struggle with?
Technology has widened the gap. Agents who adopt tools to become more efficient are capturing more market share, while others are being left behind.
Q: Do you expect the number of agents
to decline?
"This is the only time in history an agent can touch 50 to 100 active listings. When the market flips, the agents who stocked inventory are going to win.”
Q: How do commission advances actually
help agents in practice?
Q: There’s been a lot of discussion
around commissions lately. What’s your take?
Ironically, recent lawsuits have actually pushed agents to become more transparent and better educators. Buyers now better understand how agents are compensated and what they’re paying for.
Long-term, there will be fewer agents, but the ones who remain will likely earn more, operate more professionally, and deliver clearer value.
Q: Final thoughts on where the broker industry is headed?
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