One Great Jones Alley is on its way up - three floors up as of this week. Situated at 688 Broadway in the heart of downtown's chic NoHo, the ground-up development will soon yield a gorgeous 12-floor condominium building designed by the award-winning firm BKSK Architects. Madison Realty Capital is developing the mid-rise which will boast a private alleyway entrance with a cobblestone road and a steel gate – a true NYC rarity. Madison Realty Capital tapped HMWhite as the landscape architect, and the property will include a beautiful petite garden on its second floor.
The building’s exterior will feature thin, terra-cotta fins that will both reference nearby historic buildings; the fenestration pattern will alternate from floor to floor, allowing the building to carry its own distinction in the neighborhood. Its Broadway ground floor will have over six thousand square feet of retail space.
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Expected to be complete in 2017, the building will host 16 gorgeously appointed residences. There are currently 4 apartments for sale: one 2-bedroom unit priced at $4.725 million (Unit #5A), one 3-bedroom unit priced at $4.95 million (Unit #4B), one 4-bedroom unit priced at $8.95 million (Unit #8), and one gorgeous 4-bedroom duplex penthouse priced at $23.75 million (Unit PH).
All residences will be exceptionally designed, and offer spacious and sun-filled layouts. Living areas will boast floor-to-ceiling glass windows. Master baths will include lavish steam shower with rainfall and handheld wands, custom Japanese-style soaking tubs, quartzite walls, slatted teak millwork detailing, and Dornbracht rose-gold copper fixtures. Arcliena kitchens will feature thoughtfully designed cabinetry and countertops, as well as state-of-the-art appliances.
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Past the secluded entrance, a simple lobby inspired by minimalist design principles will greet residents. One Great Jones Alley will also host a wet spa decorated with Corten steel, Venetian plaster, stone, glass, and wood, as a tribute to the bathhouses that once populated the area. The HMWhite-designed petite garden will bloom all year with perennials, ferns, vines, shrubs, and canopy trees.
Great Jones Street has an immense legacy. Andy Warhol and Jean-Michel Basquiat once lived on the street, as well as many other artists, musicians, and writers. It is now known for having numerous galleries and arts centers, including Aicon, Eric Firestone, Great Jones Space, and La MaMa Galleria. Also nearby is Washington Square Park, the perfect outdoor location for an afternoon oasis or picnic.
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