(Fosun Group and JD Carlisle Development)
The first floors of glass have been installed on the svelte condo development rising at 15 East 30th Street in NoMad. According to an offering plan under review, filed with the Attorney's General's Office in August, the developers plan to call the building Madison House and it will offer 199 residential condominiums for sale. A recent visit to the project site shows the building is nearly halfway up, with roughly 25 of its 56 floors already framed.
The rather clandestine project is being co-developed by Fosun Group and JD Carlisle Development. The site is centrally situated between Fifth and Madison Avenues, not far from Madison Square Park, the Empire State Building, and Grand Central Terminal. JD Carlisle is no stranger to the area and was responsible for the glass-clad luxury rental, One Sixty Madison, two blocks north. That 32-floor-tall building currently rents one-bedrooms from $4,962/month.
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Handel Architects is responsible for the tower's design. From a multi-pronged footprint, that touches East 30th, East 31st, and Madison Avenue, rises a streamlined profile culminating in a subtly angling roofline. Paperwork on file with the city shows the structure will top out 805 feet high
to its serrated glass crown.
Previously leaked renderings show the tower will be substantially taller than the neaby 588-foot Sky House and the 554-foot-tall Instrata NoMad, both once the tallest buildings in the area when built over a decade ago. NoMad's current tallest building, 277 Fifth Avenue, is now finishing construction and stands approximately 700 feet tall. The neighborhood's location just south of Midtown's density of high-rises provides easier opportunities for unobstructed views of downtown, Midtown, and the rivers.
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Madison House's remarkable height was achieved through a complex zoning lot merger that absorbs air rights from several adjacent properties. With better views equaling more value, the building incorporates lofty mechanical floors in its base to buttress the residences. The project's vacuous podium has been a sticking point for neighbors (namely Sky House owners) who believe the tactic puts the units on stilts and unfairly diminishes their views.
Formerly a commercial wholesale district, best known for its sale of furniture, rugs and Air Force 1 sneakers, NoMad has proved desirable for high-end habitation with new condos routinely selling above the $2,000 per ft² mark. One block from Madison House, 277 Fifth Avenue has remaining units priced from $3.1 million for a two-bedroom. The just-opened NOMA, developed by Alchemy Properties, is 50% sold with two-bedrooms starting from $2.295 million. Just to the east, at Morris Adjmi-designed 30 E 31, condo availabilities blend to an average of $1,993 per ft².
Madison House's north-facing view will be similar to this north-facing view from the Arlo NoMad Hotel. JD Carlisle's One Sixty Madison is on the left.
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