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407 Park Avenue South
Last updated on Feb 5, 2026

The Ascot,
407 Park Avenue South

This 26-story beige brick apartment tower was built in 1984 and converted to co-ops in 1988. It features a plaza with retail stores, a canopied entrance, and subway access, located in the NoMad and Flatiron districts. Currently, 4 apartments are for sale and 1 for rent.

407 Park Avenue South Location Map
  • All Apartments For Sale (4) $1,409 Avg. price/ft2
  • For Rent (1) $81 Avg. price/ft2
  • Recent Sales (15) $1,219 Avg. price/ft2
  • All Units in Building (147)
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Overview of The Ascot at 407 Park Avenue South

The Ascot, located at 407 Park Avenue South at 28th Street, is a 26-story post-war cooperative building erected in 1984 by the Peter Kalikow Organization and designed by Philip Birnbaum. The beige-brick tower, which was converted to co-op in 1988, is notably set back from the avenue with retail stores at its base and features a side-street canopied entrance within a plaza that provides direct access to the uptown Lexington Avenue subway.

The building's layout consists of six apartments per floor, offering a mix of studio, one-bedroom, and two-bedroom configurations, many featuring balconies and city views. Recent renovations have updated the lobby and hallways, maintaining the building's modern appeal. The structure stands on the former site of the Belmore Cafeteria, once a popular 24-hour dining spot for taxi drivers.

Residents enjoy a comprehensive suite of amenities including 24-hour doorman service, a live-in superintendent, state-of-the-art fitness center, and a roof deck with barbecue facilities, loungers, and panoramic city views. Additional conveniences include a bicycle room, private storage facilities, central laundry room, and a courtyard garden.

Situated in the heart of the NoMad/Flatiron district, The Ascot offers proximity to Madison Square Park, numerous dining establishments, and shopping venues. The location provides easy access to public transportation and is within walking distance to Whole Foods and other neighborhood conveniences.

Doorman
Full Time
Type
Co-op
Year Built
1984
Apartments
Floors
26
Neighborhood
Min Down
20%

Amenities

  • Attended Lobby
  • Concierge
  • FT Doorman
  • High-Rise
  • Post War
  • Resident Storage
  • Rooftop Terrace
  • Washer/Dryer in building
  • Elevator
  • Fitness Center
  • Courtyard
  • Bike Room
  • Live-In Superintendent
  • Terraces / Balconies
{ "key" : "AIzaSyDquABdSLhathmwfnoTcYwA1BY6coZZyZk", "lat": 40.74337, "lng": -73.98363, "marker": { "icon": "https://img3.cityrealty.com/neo/i/w/amenities/base.png" } }

  1. 6
at Park Ave 0.04 miles
  1. N
  2. R
at Broadway 0.30 miles
  1. M
  2. F
at 6th Ave 0.48 miles
  1. B
  2. D
  3. Q
at 6th Ave 0.48 miles

Pros & Cons

  • Excellent location in the heart of the Midtown South district
  • Balconies
  • Doorman
  • Excellent public transportation
  • Three blocks from Madison Square Park
  • Good views from upper floors
  • Close to the many trendy and popular restaurants and boutiques of the Flatiron District
  • Close to Subway
  • :Live-in superintendent
  • Roof deck
  • Gym
  • Private storage facilities available
  • Recently renovated lobby and hallways
  • No garage
  • Conventional layouts
  • Many apartments
  • Considerable traffic on Park Avenue South
  • No in-unit washer/dryer (central laundry only)

CityRealty Rating

24
/44
Architecture
+
25
/36
Location
+
14
/39
Features
+
8
Editor’s Points
=
71
CITYREALTY
RATING
  • How is the CityRealty Rating calculated?

    Architecture
    • 30+ remarkable
    • 20-29 distinguished
    • 11-19 average
    • < 11 below average
    Location
    • 27+ remarkable
    • 18-26 distinguished
    • 9-17 average
    • < 9 below average
    Features
    • 22+ remarkable
    • 16-21 distinguished
    • 9-15 average
    • < 9 below average

Broker & Buyer Comments

This "well-managed" postwar highrise in the "dynamic" Flatiron/NoMad district offers "incredibly convenient" living with "excellent restaurants and shopping" at your doorstep. The building's "extremely well managed" staff and stable maintenance history make it an attractive option for first-time buyers, while the "subway at your doorstep" location can't be beat.

Sales History

Price/Room (Est)

Why are we displaying the estimated price per room?

For some co-ops, instead of price per square foot, we use an estimate of the number of rooms for each sold apartment to chart price changes over time. This is because many co-op listings do not include square footage information, and this makes it challenging to calculate accurate square-foot averages.

By displaying the price per estimated room count, we are able to provide a more reliable and consistent metric for comparing sales in the building. While we hope that this gives you a clearer sense of price trends in the building, all data should be independently verified. All data provided are only estimates and should not be used to make any purchase or sale decision.

Price/Ft2 (Est)
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Sales Summary

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Sales History by Apartment Size

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