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Marketing of the 20-unit residential condominium building at 124 West 24th Street is expected to begin after Labor Day.

The property was recently acquired by Grasso Holdings, which is affiliated with the Metro Development Company of Philadelphia, from Harold Milgrim for about $15 million and is undergoing a $25 million renovation and conversion.

Robert Woretendyke and Laurence Adjah at the architects.

According to Jon Phillips of Halstead Property Development Marketing, the 6-story, mid-block building will have loft residences ranging in size from 1,000 to 1,300 square feet with 11-foot-high ceilings and two bathrooms.

In addition, he said, the building will have four penthouse units with fireplaces and private rooftop cabanas.

According to Ronald A. Solarz and Eric M. Anton, senior managing directors of Eastern Consolidated who represented the buyer, the conversion is expected to completed next year. Marcia Rose Yawitz, senior director, and Anthony Finno, associate broker, both of Eastern Consolidated, represented the seller.

The late 19th Century building is located between The Avenue of the Americas and Seventh Avenue.

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Architecture Critic Carter Horsley Since 1997, Carter B. Horsley has been the editorial director of CityRealty. He began his journalistic career at The New York Times in 1961 where he spent 26 years as a reporter specializing in real estate & architectural news. In 1987, he became the architecture critic and real estate editor of The New York Post.