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A sales office has opened on the southeast corner of Eighth Avenue and 54th Street for The Link, a new 41-story, mid-block condominium tower at 310 West 52nd Street.

The new tower, designed by Costas Kondylis and Gal Nauer, will have a glass cube entrance not too dissimilar to the one being erected by Macklowe Properties for the GM Building on Fifth Avenue between 59th and 60th Streets.

The tower is being built by Elad Properties, the new owners of the Plaza Hotel. Elad is also converting to condominiums the former Gift Building at 225 Fifth Avenue that will be known as the Grand Madison and the former O'Neill Department Store at 655 Avenue of the Americas.

The new tower will have about 145 apartments, sidewalk landscaping and multi-paned windows.

The site, which includes the SIR (Studio Instrument Rental ) building, was acquired in June, 2004 for about $9 million by Vikram Chatwal's Hampshire Hotel Group that owned the adjoining Howard Johnson's Hotel.

In August, 2004, the site, including transferable air rights from the Howard Johnson Hotel, was then acquired by Elad Properties for about $43 million.
Architecture Critic Carter Horsley Since 1997, Carter B. Horsley has been the editorial director of CityRealty. He began his journalistic career at The New York Times in 1961 where he spent 26 years as a reporter specializing in real estate & architectural news. In 1987, he became the architecture critic and real estate editor of The New York Post.