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Marketing has begun for the 12-story, mixed-use building planned by 511 9th LLC, a partnership headed by Solly Assa, for the former site of the Supreme Macaroni Company at 511 Ninth Avenue between 38th and 39th Streets.

According to Robert Lebenseld, vice president of Assa Properties/JS Industrial Group, the developer, the address of the new project will be 515 Ninth Avenue and it will be called Galerie 515 Hotel & Condominium Residences.

Costas Kondylis is the architect.

The home of Supreme Macaroni was a three-story, twenty-five foot wide mixed-use building and the pasta maker had a retail store on the ground floor at the back of which was a "secret" restaurant that was very popular for several decades with people who wanted a step up from the six-foot-long heros served on the other side of the avenue at Manganaro's.

The area has considerable traffic generated by the nearby Port Authority of New York and New Jersey Bus Terminal and the Lincoln Tunnel as well as the Garment Center and the Theater District. The renaissance of Times Square and the recent development boom along West 42nd Street, however, have significantly changed the demographics of the neighborhood.

A permit for the project was issued March 14, 2009.

Hotel services will be provided by West Paces Hotel Group and spa services by Cornelia Day Resort at 663 Fifth Avenue.

The project's website states that the neighborhood is "in the dramatically changing Hell's Kitchen district" and "imagine the thrill and convenience of owning a home within an exciting new and fashionable boutique hotel."

Assa Properties also owns 743 Fifth Avenue, 2 Herald Square and 6 Times Square, which was originally the Knickerbocker Hotel.

Kitchens will have high gloss lacquer white kitchen cabinetry, white caesarstone quartz countertops with glass tile backsplashes and appliances by Liebherr, Fisher & Poykel and Miele.

The building will have a "rooftop SkyLounge" with an outdoor screening center, a wetbar, Jacuzzi whirlpool and barbecue area.

The building will have 24-hour concierge/doorman, 24-hour fitness center, valet parking, a restaurant, 24-hour room service, and housekeeping service.
Architecture Critic Carter Horsley Since 1997, Carter B. Horsley has been the editorial director of CityRealty. He began his journalistic career at The New York Times in 1961 where he spent 26 years as a reporter specializing in real estate & architectural news. In 1987, he became the architecture critic and real estate editor of The New York Post.