Renderings of 842 Sixth Avenue | Credit: Pro-H Development and Isaac & Stern Architects
A new 27-story tower is going skyward at 842 Sixth Avenue, bringing 101 apartments and ground-floor retail to the edge of Midtown South’s Flower District, just below Herald Square. Designed by Isaac & Stern Architects and developed by Pro-H Development, the plant-laden 102,600-square-foot building will rise between West 29th and 30th Streets, on a long-vacant site once eyed for the world’s tallest modular hotel.
Located midblock between West 29th and 30th Streets, the project rises in a mixed-use area, with many office, hotel, and rental properties nearby. It's unclear whether the venture will offer rentals or condo apartments, but the average unit size will be approximately 900 square feet, and there will be between three and five apartments per floor on levels three through 27, in addition to a duplex on the ground-floor..
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Renderings and zoning drawings show, the tower will have a low-rise podium and set back at the seventh floor. In what is likely a nod to the dwindling Flower District, now mostly concentrated along West 28th Street between Sixth and Seventh Avenues, the street-facing and rear facades will provide open-air loggias with plantings, vertical vegetated walls at the base, and a planted canopy reminiscent of 345 Meatpacking further downtown. Faint Art Deco accents will also add a bit of distinction to the design.
Despite what the sign says, permits show the building will be a residential tower this time around
According to the floor schedule, amenities are to include a pet spa, shared garden, business center, fitness center, lounge, event room, and rooftop terrace. While the 329-foot-high tower will be significantly hemmed in by taller neighbors, many apartments and the rooftop terrace will provide up-close and personal views of the Empire State Building.
With the foundation completed in prior years, construction picked back up earlier this year, and the superstructure has already risen above street level. The concrete frame will likely top out by year-end and the building should debut in 2027 if all stays on schedule.
According to Crain’s and city filings, the project is being led by Brooklyn-based developer Hung Pin Hung of Pro-H Development, who acquired the site for $30 million in 2024. The sellers, Robert and Helen Chun, once planned an AC Hotel NoMad, a 25-story, 168-key hotel designed by Danny Forster & Architecture that, had it been completed, would have been the world’s tallest modular hotel. Construction stalled at the foundation stage after the pandemic hit. The same fate met similar modular hotel proposals in Hudson Yards and Downtown Brooklyn. While modular construction once seemed like a potential solution for speeding up timelines and cutting costs, the method remains elusive on the city's construction scene.
Since the late 1990s, the Sixth Avenue corridor has seen a steady transformation from a light manufacturing-commercial zone to a residential and hotel hub, following a rezoning championed by Mathew Adell of Adellco. The change has brought about 6 million square feet of new development and generated roughly $10 billion in real estate value, according to the firm. Notable recent rental towers in the area include The Beatrice and Eventi Hotel (just across the avenue), The Vanguard, 800 Sixth Avenue, The Capitol, and 777 Sixth Avenue.
New construction condos are a rarity on this stretch, but directly next door is the notable exception, The NOMA, a 55-unit condo finished in 2017. Recent sales average $1,603 per square foot and a one-bedroom is currently asking $1.465 million. Several blocks north on Sixth Avenue, just past Herald Square, Casoni at 989 Sixth Avenue is close to topping out and will bring 311 condos across its 70 floors.
While the area has gained thousands of apartments, some longtime New Yorkers may miss the weekend flea markets and the full bloom of the Flower District that thrived prior to the rezoning. Even with that said, the new projects on side streets have mostly risen on small lots, helping to maintain (and sometimes enhance) the mixed-use vibrancy on the NoMad-Flower District.
Proposed Midtown South rezoning area | Credit: NYC Department of City Planning
Looking ahead, NYC City Planning is advancing a proposal to rezone 42 blocks in Midtown South, including those directly east and west of this project. The plan would allow up to 9,700 new apartments and would require affordable housing (approximately 2,900 units anticipated) through the city’s Mandatory Inclusionary Housing program. If the plan is approved by the City Council later this year, it could bring another wave of much-needed housing, hopefully not at the full expense of the Flower District’s last petals, characterful storefronts, and one-of-a-kind businesses.
Flower market on West 28th Street between Sixth and Seventh Avenues (May 2025)
Select listings around NoMad - Flower District
The NOMA, #13B (R New York)
The Cass Gilbert, #3B (Compass)
50 West 29th Street, #2E (Corcoran Group)
The Ritz-Carlton Residences, New York, NoMad, #PH40C
$4,500,000
Chelsea | Condominium | 1 Bedroom, 1.5 Baths | 989 ft2
The Ritz-Carlton Residences, New York, NoMad, #PH40C (Douglas Elliman Real Estate)
11 West 30th Street, #14 (Sothebys International Realty)
107 West 26th Street, #2 (CORE Group Marketing LLC)
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