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View from Madison House View from Madison House
Some New York neighborhood portmanteaux easily enter the local lexicon (think Soho and Tribeca) while others fall flat (who knows, without Googling, which neighborhoods comprise BoCoCa?). However, NoMad has spent the past few years blossoming firmly into the first camp. What was once a no-man's-land between Gramercy, the Flatiron District, Chelsea, and Murray Hill has emerged as a destination in its own right with high-end boutiques, hip hotels, new office space, and a robust dining scene. The NoMad Piazza was one of the earliest and most popular open streets to be established during the pandemic, and remains a popular outdoor destination today.
NoMad-01 A new
But for all the new development that has sprung up in recent years, it is important to note that part of what we now know as NoMad is located in the Madison Square North Historic District. Because of that, TRA Studio had to appear before the Landmarks Preservation Commission ("Landmarks") to obtain permission to restore 251 Fifth Avenue, a Queen Anne-style French flats building dating back to 1872, and replace 253 Fifth Avenue with a new 19-story mixed-use building with residential units starting on the fourth floor.
Landmarks was largely supportive of the approach to restoring 251 Fifth Avenue, and deemed the demolition of 253 Fifth Avenue to be appropriate. However, an early rendering of 253 Fifth Avenue showed a small cantilever over the historic building; this generated much objection at a Landmarks hearing earlier this spring. The new proposal eliminated the cantilever and moved the mass away from the restored building’s front facade and turret. It also depicted a wall with a large dormer similar to others on this stretch of Fifth Avenue, as well as a window grid that follows the spirit of 251 Fifth Avenue. Landmarks approved the new proposal at the beginning of August.
251-251-Fifth-Avenue Renderings of 251-251 Fifth Avenue (TRA Studio for Landmarks Preservation Commission)

“The recent influx of residential conversions and new developments has, and continues to bring, a new vibrancy to the district. The proposed restoration and new building will greatly contribute to this transformation” – TRA Studio

As this project still requires a variance from City Planning, it is required to go through the ULURP process and obtain approval from the community board before construction can begin; if all goes as hoped, this could be in about two years. In the meantime, NoMad has emerged as a highly livable and desirable residential area. A Whole Foods supermarket opened at 63 Madison Avenue earlier this summer, and the central location and multiple transportation options that help bring in so many visitors have also proven attractive to buyers: A recent CityRealty market report found that Madison House was among the best-selling buildings of the second quarter of 2022. We take a look at this and the other residential buildings that have transformed NoMad.

Mitchell Holdings LLC | Jeffrey Cole
6 stories | 4 units
Completed in 2013
1 availability for $13.75 million

21-East-26th-Street-01 All images of The Whitman via The Modlin Group
In a sea of architecturally adventurous new high-rises, the transformation of a historic, low-rise Georgian mansion dating back to 1924 is not to be overlooked. It started out as the headquarters and showroom of a textile firm. Nearly 100 years later, residents like Jennifer Lopez, Chelsea Clinton, and Jeff Gordon have been drawn to its incredible privacy, rich past, luxurious interiors, and close proximity to Madison Square Park, Eataly, Fifth Avenue shopping, and several transportation options.
21-East-26th-Street-02 Whitman Mansion, #3 (Corcoran)
From the listing:
At nearly 5,000 square feet, this stunning 4-bedroom, 5.5-bathroom loft is complete with soaring 12’4" foot ceilings, and offers direct, picture-perfect views of Madison Square Park. This full floor residence is in the luxury, prewar boutique condominium known as The Whitman. Accessed by a private elevator landing, this stunning home features wide plank rift oak floors, a Crestron smart home system, key-locked elevator access, a side-by-side washer/dryer with linen closet, and dramatic large windows with northern, southern, and western exposures. The loft features high-end decor designed for both everyday living and grand entertaining. Upon entering the apartment through an elegant foyer and gallery, one encounters a dramatic long hallway spanning 100 feet, to then arrive to an open concept living room, dining room, and kitchen. See full details here.

The Witkoff Group and Vector Group | Hill West
22 stories | 125 units
Completed in 2015
No current availabilities

5-West-24th-Street-01 All images of 10 Madison Square West via Douglas Elliman
As the area around and north of Madison Square Park started stirring to new life, a commercial building right across from the park was expanded and converted to a luxury condominium. By virtue of its location, residents enjoy gorgeous views of the park and the Empire State Building. The building is staffed by a 24-hour doorman, concierge, porter, and live-in resident manager; amenities include a children's playroom, bike room, 5,100-square-foot courtyard, and exclusive 10,000-square-foot health club with fitness center, 60' lap pool and adjacent hot tub, yoga room, Pilates studio, and spa treatment room.

Kroonenberg Group | Piet Boon
16 stories | 203 feet | 58 units
Completed in 2014
7 availabilities from $1.499 million

404-Park-Avenue-South-01 All images of Huys via Compass
At 404 Park Avenue South, a mid-rise building was transformed into an exciting new condominium with enlarged windows and handsome architecture. Interiors feature abundant natural light, high ceilings, custom millwork, and chef's kitchens. Residential amenities and staff include full-time concierge service, a resident manager, roof deck, residence lounge, gym, children's playroom, cold storage, and resident storage.
From the listing:
This 2,983-square-foot three-bedroom, three and a half-bathroom Penthouse residence offers dramatic 11.5-foot ceilings, south and east exposures, and expansive views over Park Avenue South. Designed to infuse each room with extraordinary natural light, this residence features enlarged floor-to-ceiling casement windows and two outdoor spaces. This residence offers an open floorplan configuration, a light palette of natural Chambolle stone, brushed 8" wide oak plank floors, ceilings with expressed original beams, signature millwork details throughout and a fireplace. Interior details include paneled interior doors with recessed casing and concealed hinges, custom Formani stainless steel door hardware, and electronically controlled solar shades with concealed window shade pockets.See full details here.

Pembroke & Ives | Helpern Architects
24 stories | 262 feet | 48 units
Completed in 2016
1 availability for $10.25 million

212-Fifth-Avenue-01 All images of 212 Fifth Avenue via Douglas Elliman
Just north of Madison Square Park, a Schwartz & Gross-designed office building has been transformed into a luxurious condominium that quickly captured attention, most notably from Jeff Bezos (the Amazon founder owns $119 million of real estate in the building!). His apartments, like all in the building, feature oversized windows, high-end materials and appliances, and in-unit washer/dryer. Amenities and staff include 24-hour doorman, concierge, premier building manager, valet parking, Jay Wright-designed fitness center with adjoining yoga studio and private treatment room, golf simulator, screening room, boardroom, game room, children's playroom, lounge, and cold storage for fresh food deliveries.
212-Fifth-Avenue-02 212 Fifth Avenue, #16B (Elegran)
From the listing:
In converting the beautiful and architecturally significant turn-of-the-century tower, the seasoned development team veered far from the prevailing script of partitioning economical apartments. Their contrarian and successful vision, instead, was to create homes offering traditional sensibilities in the very heart of Manhattan. This dedication to prioritize and deliver volume, privacy and luxury to the discerning resident is evident in each and every floor plan. One enters Residence 16B into a book-matched marble foyer and is directed towards either the living or private spaces.

The private wing alone occupies 2,000 well-appointed square feet, where 3 bedrooms offer luxuries such as Chevron pattern floors and custom millwork, marble wrapped private baths and a large laundry room to service residents and guests. The voluminous owners suite boasts one of the most striking, spa-inspired baths in New York City. The living space offers remarkable volume afforded by 11-foot 2-inch ceilings and unobstructed lines. The grand kitchen is a beautiful assemblage of marble and wood, purposefully designed and scaled to accommodate and service the capacity of the sprawling entertaining area.
See full details here.

Alchemy Properties | FXCollaborative
24 stories | 315 feet | 55 units
Completed in 2018
1 availability for $1.595 million

50-West-30th-Street-01 All images of The NOMA via The Corcoran Group
While much of the new NoMad development has taken place on the east side, the NOMA is a striking, Bauhaus-inspired outlier on the corner of Sixth Avenue. All units feature open plans, multi-paned windows, white-oak floors, and high ceilings; select apartments have private balconies. Residents enjoy a 1,700-square-foot landscaped terrace, a library, a fitness center, and an attended lobby.
50-West-30th-Street-02 The Noma, #4C (Alchemy Properties)
From the listing:
This approximate 813-square-foot, one-bedroom + den is customized, practically brand new and has 2 full bathrooms for an added touch of luxury. With a spacious and flexible layout this home features high ceilings, stunning casement style windows, ample storage and is perfect for all types of living. The large open kitchen with Miele appliances flows seamlessly into the living space with counter top seating and easily fits a dining table for more formal affairs. Just off the kitchen is a den that can be modified for many needs and is adjacent to a second full marble bathroom with large shower. The king-sized bedroom enjoys an en-suite marble bathroom with radiant heated flooring and a newly outfitted closet. See full details here.

Toll Brothers City Living | Ismael Leyva
34 stories | 452 feet | 165 units
Completed in 2013
11 availabilities from $3,953/month

309-Fifth-Avenue-01 All images of The Dylan via Bozzuto Management
The Dylan is a LEED-certified, centrally located rental with a low-rise base, dramatic setback tower, and glassy facade. All units enjoy column-free interiors, floor-to-ceiling windows, and contemporary kitchens. Amenities include a state-of-the-art fitness center, private basketball court, rooftop lounge, sky deck, storage, and bike room.
From the listing:
Floor to ceiling glass and wrapped glass corners bring the light and the views into the living experience, both day and night. Many homes see the southern light and skyline, many see the Empire State Building, a never ending source of wonder and beauty. Gorgeous wide plank gray fumed oak toned wood floors compliment all interior decors. They also compliment the darker gray kitchen cabinetry with CaesarStone counters. Every unit is conveniently equipped with washer dryer right in your private sanctuary, Many homes feature a completely innovative window/backsplash that creates a slice of a view from anywhere in the room. Built without interior columns, the layouts for the Dylan homes are clean and pure in their architectural lines. The result is simple beauty. See full details here.

Tessler Developments | Karl Fischer
34 stories | 460 feet | 69 units
Completed in 2016
9 availabilities from $1.699 million

172-Madison-Avenue-01 All images of 172 Madison Avenue via Douglas Elliman
172 Madison Avenue is in a prime NoMad location just a stone's throw from Murray Hill, Koreatown, Herald Square, Madison Square Park, and Bryant Park. All residents enjoy incredible privacy, dramatic ceiling heights, floor-to-ceiling windows, and impeccably designed interiors with Molteni kitchens and smart home pre-wiring. Amenities include a 24-hour doorman, concierge service, a residents-only lounge, a state-of-the-art fitness center, a 67' saltwater pool, spa and steam rooms, a pet spa, bicycle storage, and a children's playroom.
172-Madison-Avenue-02 172 Madison Avenue, #5A (Baddour Group LLC)
From the listing:
Expansive living space with 11-foot ceilings and floor-to-ceiling windows throughout. East and south facing overlooking Madison Avenue. Entry foyer with an elegant powder room. Immaculate marble open chefs kitchen. The primary suite has 3 arge and fitted closets, en-suite bathroom with a double sink, shower and soaking tub. The second bedroom has an en-suite bath as well. Washer/dryer in the unit. See full details here.

Continental Properties and Douglaston Development | Stephen B. Jacobs
42 stories | 471 feet | 250 units
Completed in 2006
3 availabilities from $1.25 million

325-Fifth-Avenue-01 325 Fifth Avenue via CityRealty
One block from the Empire State Building, 325 Fifth Avenue's towering height and striking facade seems determined to give its neighbor a run for its money. The apartments inside feature unique layouts, modern finishes, and private balconies. Amenities include an attended lobby, concierge service, a garage, a fitness center, a business center, a children’s playroom, an indoor pool and spa and a private lounge.
325-Fifth-Avenue-02 325 Fifth Avenue, #27E (Douglas Elliman)
From the listing:
This one-bed, one and a half-bath home has approximately 886 square feet with floor to ceiling windows providing an excellent panoramic unobstructed view of the city. The Foyer is accompanied by a large closet washer and dryer and a half bathroom. An open and wide living room filled with light, 9 foot plus ceilings, hardwood floors throughout, and a beautiful balcony with south, east, and west city views. The long and open kitchen is filled with light, and has an ample quarter sawn oak custom cabinets and high end appliances including a Sub-Zero fridge and a disposal. A dishwasher and a breakfast bar complemented with a beautiful tall wine case. See full details here.

Toll Brothers City Living | Christian de Portzamparc
40 stories | 472 feet | 350 units
Completed in 2014
4 availabilities from $6,300/month

400-Park-Avenue-South-01 All images of 400 Park Avenue South via Compass
The distinct shape of 400 Park Avenue South is immediately eye-catching from both the sidewalk and the skyline, and warranted a place on architecture critic Carter Horsley's buildings of the decade. The design allows for unique apartment layouts and floor-to-ceiling windows that fill the homes with light. The building is LEED certified, and its amenities include a lounge, a screening room, a golf simulator, resident storage, a landscaped 27th floor terrace, and a fitness suite with a gym, swimming pool, steam room, a yoga room, and a spinning studio.
From the listing:
With near floor-to-ceiling west-facing windows in every room and two exposures in the primary suite, this stunning luxury NoMad home is sun-drenched throughout the day with stunning sunsets at day’s end. To top it off, spectacular open city views are showcased throughout from the 24th floor. The beautifully proportioned 1,250-square-foot, 2-bedroom, 2 full bath corner condo features top quality finishes, luxury comforts and high-end systems.

Offering impressive scale with an open loft-style formal room and open eat-in kitchen and a well-planned split bedroom layout that allows for flexibility with en-suite baths in each. The home’s elegant design maintains a balance of loft-style openness in the entertaining areas, while also creating privacy in the living areas. High-end comforts and details include central air conditioning, top-of-the-line appliances, white oak hardwood floors, spa-like bathrooms and a laundry closet with Bosch washer and dryer.
See full details here.

Ekstein Development Group and The Pinnacle Group | Morris Adjmi Architects
42 stories | 479 feet | 42 units
Completed in 2020
3 availabilities from $2,375,000

30-East-31st-Street-01 30E31 (Reuveni Real Estate)
Between its soaring height and ornate yet contextual facade, 30E31 looks every inch the impressive skyscraper it is. However, the incredible privacy of the apartments, all of which feature floor-to-ceiling windows and high-end finishes, offers the atmosphere of a private townhouse. Amenities include concierge service, fitness center, private dining room with catering kitchen, and tranquil viewing garden.
30-East-31st-Street-02 30E31, #28 (Coldwell Banker Warburg)
From the listing:
This sophisticated home offers 7” wide-plank white oak flooring throughout, expansive picture-frame windows and multi-zone climate control. The residence boasts a 4-pipe HVAC system, allowing for simultaneous heating and cooling in different zones. The inviting kitchen offers custom walnut cabinetry, crafted in Italy, and is complemented by exquisite quartzite countertops and backsplashes with a leather-textured finish. Elegant fixtures, custom-designed by Morris Adjmi, and appliances by Bosch, Sub-Zero, and Wolf (with a range hood that vents out) to complete the picture. The spa-like primary bathroom is a serene retreat, accented with statuary Calacatta Prima marble slab walls and countertops, custom European white oak vanities, and custom Palladium-finish fixtures by Morris Adjmi. Now offering 2 years free of common charges. See full details here.

Marriott International and Flag Luxury Group | Rafael Vinoly
44 stories | 580 feet | 16 units
Completed in 2022
2 availabilities from $4 million

25-West-28th-Street-01 The Ritz-Carlton Residences, New York, NoMad (Douglas Elliman)
At the Rafael Viñoly-designed Ritz-Carlton on the corner of Broadway and West 28th Street, 16 penthouse apartments are perched on top of the hotel rooms to make the most of views of the Empire State Building, Hudson Yards, and the Manhattan skyline. Residents have access to the hotel's world-class staff and amenities, which include a dedicated wellness floor with a fitness center and spa, a rooftop bar expected to open this fall, and Jose Andres restaurants Zaytinya (now open) and The Bazaar (opening later this year). Owners may stay for up to 120 days per year and have their apartments managed by The Ritz-Carlton when they aren't there.
From the Listing:
Soaring nearly 500 feet above Manhattan’s iconic skyline, and at the very top of the newest tower by internationally acclaimed architect, Rafael Vinoly, PH42D offers a 2-bedroom, 2.5-bathroom corner suite with unparalleled panoramic views through oversized picture windows from Hudson Yards, straight down to One World Trade, the Statue of Liberty, and well beyond.

Graciously proportioned at 1,848 square feet with a separate living and dining room, PHD features premium custom interiors with white oak floors and millwork throughout. With over 10-foot ceilings, the luxurious space features a Poliform kitchen with honed white Quartzite island, backsplash and countertop, as well as Bronzed glass cabinetry with integrated LED lighting. A top-of-the-line Miele appliance suite includes double (speed steam and convection) ovens, an induction stove and dual-zone wine storage. The lavish primary and secondary bathrooms emanate luxury with Bardiglio Nuvolato marble floors and walls, Duravit deep soaking tubs and Dornbracht fixtures.
See full details here.

The Clarett Group | FXCollaborative
55 stories | 639 feet | 123 units
Completed in 2008
1 availability for $2.1 million

11-East-29th-Street-01 Sky House (Blocksy)
Sky House was an early residential entrant in NoMad that brought the neighborhood to new heights. Several new towers have since outstripped it in terms of elevation, but residents still enjoy excellent privacy (from only three units per floor!), abundant natural light, chef's kitchens, and amenities like concierge service, a state-of-the-art fitness center, a playroom, and resident superintendent.
11-East-29th-Street-02 Sky House, #48C (Compass)
From the listing:
Perched on the 48th floor of the highly sought after Sky House Condominium, this 1-bedroom, 1.5-bathroom boasts spectacular panoramic views of Manhattan’s iconic skyline including the Empire State and Chrysler buildings. The entry gallery leads to a loft-like living/dining room that is sun-drenched all day long and features a custom banquette along the wall of windows an ideal place to take in the expansive city views. The open kitchen was recently updated and offers lacquer cabinetry, granite countertops, stainless steel appliances, and an instant hot water dispenser. The spacious bedroom suite includes an immense custom-outfitted walk-in closet and custom built-ins. The ensuite marble bath has a deep soaking tub and towel warmer. A zoned central A/C system, hardwood floors, in-unit washer/dryer and an abundance of storage space complete the apartment. See full details here.

Rockefeller Group | CetraRuddy
45 stories | 639 feet | 123 units
Completion estimated for 2021
13 availabilities from $1,570,000

30-East-29th-Street-01 All images of Rose Hill via Core Group
For its first residential tower in New York, Rockefeller Group brings elegance and glamour to the historic neighborhood that gave the building its name. Inside the timeless building, thoughtfully composed residences feature abundant natural light, flexible floor plans, high ceilings, open kitchens, and spa-like baths. Amenities include a double-height lobby, fully equipped gym, professional-grade squash court, 50' pool, sauna, and 37th-floor lounge with billiards table, private dining room, and two private terraces.
From the listing:
This fantastic home offers north, west, and south exposures. Interiors boast rusticated hardwood floors, bronze-finished hardware, and soaring ceilings of up to 11 feet high with window heights of nine feet. The open kitchen with Miele appliances features custom ultra-matte, dark charcoal woodwork, metal-framed glass upper cabinetry, and Calacatta honed marble countertops. Anchored by a custom-designed vanity, the dramatic primary bath offers brass-finished fixtures and radiant heated floors in dark, veined marble. Ample closet space and a washer/dryer complete this ideal home, which can be augmented with storage available at additional cost. See full details here.

The Victor Group, Lend Lease, and Shokai | Rafael Vinoly
55 stories | 673 feet | 129 units
Completed in 2020
3 availabilities from $3.5 million

277-Fifth-Avenue-01 All images of 277 Fifth Avenue via The Corcoran Group
As the tallest residential building on Fifth Avenue (and dethroning Trump Tower for the title), 277 Fifth Avenue makes a striking statement from the corner of East 28th Street. Interiors by Jeffrey Beers International are column-free to make the most of sweeping views, and feature soaring ceilings, magnificent proportions, high-end custom kitchens, generous closet space, and luxe marble baths. Two floors of airy amenities include a fitness center with separate yoga studio, an entertaining suite with games lounge and pantry, and an outdoor terrace; the building also offers a partnership with experiential concierge company LIVunLtd.
277-Fifth-Avenue-02 277 Fifth Avenue, #PH54 (Serhant)
From the listing:
A breathtaking portrait of urban elegance and design, this full-floor 4-bedroom, 4.5-bathroom penthouse offers unrivaled 360-degree views and lavish city living in the heart of Manhattan’s trendiest neighborhood. Imagined by Rafael Viñoly Architects and Jeffrey Beers International, the home spans 4,520 square feet and features a 75-foot loggia with lounge seating and a Jacuzzi that overlooks the Empire State Building and the Midtown Manhattan skyline. Additional highlights include airy ceilings nearly 14 feet high, American white oak floors, multi-zone temperature control, key-locked elevator access with a private landing, a separate service entry, a side-by-side Bosch washer/dryer, and floor-to-ceiling windows with panoramic river-to-river views. The home begins with a 53-foot great room with triple exposure and dazzling sunset views. See full details here.

JD Carlisle and Fosun International | Handel Architects
62 stories | 805 feet | 199 units
Completed in 2022
12 availabilities from $3.28 million

15-East-30th-Street-01 All renderings of Madison House via DBOX
Madison House is the tallest residential building in NoMad, and the interiors were designed to make the most of the views accorded from it. Apartments with interiors by Gachot Studios feature airy floor plans, soaring ceilings, and corner windows looking out on panoramic skyline vistas. The amenities start 150 feet above grade level and include a fitness center, pool and spa area with hot tub and cold plunge pool, golf simulator, children’s playroom, private lounge with chef’s kitchen and dining room, and landscaped roof garden.
From the listing:
This 1,674-square-foot two-bedroom, two and a half-bath residence opens into an elegant entry foyer, leading to a living and dining room encased with 10-foot tall windows with South, East and West views. Gachot-designed custom rift-cut cabinetry accentuates the kitchen, with a honed Calacatta Borghini marble waterfall island and backsplash. Gaggenau appliances including a cooktop, combi-steam oven, convection double oven, refrigerator, and wine refrigerator outfit the kitchen. White oak 5-inch plank floors and 9-foot solid walnut doors are featured throughout the residence. A private vestibule with a gracious walk-in-closet separates the living area from the primary bedroom suite, creating a sense of privacy. See full details here.

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