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5 West 24th Street
New Development Opened in 2016
Last updated on Feb 5, 2026

10 Madison Square West,
5 West 24th Street

10 Madison Square West offers 125 luxury residences with park views and extensive amenities. The building is conveniently located near multiple subway lines, Eataly, and popular shopping destinations. Currently, 1 apartment is for sale.

5 West 24th Street Location Map
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Overview of 10 Madison Square West at 5 West 24th Street

10 Madison Square West is a 22-story luxury condominium conversion of the historic International Toy Center building at 1107 Broadway, originally designed in 1915 by William Van Alen, architect of the Chrysler Building. Developed by the Witkoff Group and Vector Group Ltd and completed in 2015, the building houses 125 residences ranging from one to five bedrooms, with interiors designed by Alan Wanzenberg. The conversion involved demolishing a 40,000-square-foot section to add height to the structure, transforming the former commercial space into one of Manhattan's premier residential addresses. Notable residents include Fredrik Eklund from "Million Dollar Listing."

The building's apartments showcase consistent luxury finishes throughout, including wide-plank white oak floors, beamed ceilings soaring over 11 feet in the tower residences (floors 18-21), and floor-to-ceiling windows offering spectacular views of Madison Square Park. Kitchens feature SieMatic cabinetry with Bianco Carrara marble countertops and top-tier appliances from Sub-Zero, Wolf, and Miele. Bathrooms are appointed with Carrara marble, radiant heated floors, and Dornbracht fixtures. The 22nd-floor penthouse spans 6,500 square feet with 1,700 square feet of private terraces, while many units offer flexible layouts and in-unit washer/dryers.

Residents enjoy an impressive 10,000-square-foot amenity club managed by The Wright Fit, featuring a 60-foot heated lap pool, hot tub, yoga and Pilates studios, spa treatment rooms, and comprehensive fitness facilities with sauna and steam rooms. Additional amenities include a children's playroom, 5,100-square-foot private courtyard garden designed by Signe Nielsen, bike storage, and white-glove service with 24-hour doorman, concierge, and live-in resident manager.

Perfectly positioned directly across from Madison Square Park in the vibrant Flatiron District, the building sits one block from Eataly and within walking distance of numerous Michelin-rated restaurants, shopping along Ladies Mile, and multiple subway lines. The location places residents at the crossroads of NoMad, Flatiron, Chelsea, and Union Square, offering easy access to Manhattan's finest dining, cultural attractions, and transportation options.

Doorman
Full Time
Type
Condo
Year Built
1916
Converted: 2015
Apartments
Floors
22
Pets: Allowed
Neighborhood
Min Down
20%

Amenities

  • Attended Lobby
  • Concierge
  • FT Doorman
  • Pre War
  • Resident Storage
  • Health Club
  • Pool
  • Elevator
  • Event Room
  • Children's Playroom
  • Lounge
  • Fitness Center
  • Courtyard
{ "key" : "AIzaSyDquABdSLhathmwfnoTcYwA1BY6coZZyZk", "lat": 40.74272, "lng": -73.98958, "marker": { "icon": "https://img3.cityrealty.com/neo/i/w/amenities/base.png" } }

  1. N
  2. R
at Broadway 0.10 miles
  1. M
  2. F
at 6th Ave 0.17 miles
  1. 6
at Park Ave 0.25 miles
  1. 1
at 7th Ave 0.33 miles
  1. 2
  2. 3
  3. L
at 6th Ave and 16th 0.47 miles
  1. B
  2. D
  3. Q
at 6th Ave 0.48 miles
  1. 4
  2. 5
at Broadway and 16th 0.49 miles
  1. C
  2. E
at 8th Ave and 25th 0.49 miles

Pros & Cons

  • Concierge
  • Private storage
  • Entrance marquee
  • Courtyard garden
  • Bike storage
  • Live-in resident manager
  • Health club with 60-foot lap pool, hot tub, steam room, and sauna
  • Doorman
  • Close to Subway
  • Bianco Carrara marble finishes
  • Children's playroom
  • High ceilings (10-11+ feet)
  • High-end appliances (Sub-Zero, Wolf, Miele)
  • Madison Square Park views
  • One block from Eataly
  • Porter service
  • Spa treatment room
  • Wide-plank white oak floors
  • Yoga and Pilates studios
  • 24-hour doorman and concierge service
  • Central laundry facilities
  • Sound-proof windows
  • Fitness center managed by The Wright Fit
  • Multi-zone HVAC system
  • No roof deck
  • Limited private outdoor space (some units have terraces)
  • Many apartments

CityRealty Rating

27
/44
Architecture
+
30
/36
Location
+
19
/39
Features
+
9
Editor’s Points
=
85
CITYREALTY
RATING
  • How is the CityRealty Rating calculated?

    Architecture
    • 30+ remarkable
    • 20-29 distinguished
    • 11-19 average
    • < 11 below average
    Location
    • 27+ remarkable
    • 18-26 distinguished
    • 9-17 average
    • < 9 below average
    Features
    • 22+ remarkable
    • 16-21 distinguished
    • 9-15 average
    • < 9 below average

Sales Summary

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Sales History by Apartment Size

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Pricing Comparison of Similar Buildings

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Noteworthy Residents

Notable past and present residents at 10 Madison Square West

Editorial Coverage

Alternate Addresses

  • 10 Madison Sq N
  • 10 Madison Square Plaza
  • 10 Madison Square West
  • 1101-1113 Broadway
  • 1107 Broadway
  • 3-5 West 24th Street
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