On Madison Avenue, where Midtown East scales down to the Upper East Side (and where skyscrapers are taboo), Friedland Properties' modest retail expansion project at 706 Madison Avenue is nearing completion. A former three-story building was demolished that served as the New York location of retailer Domenico Vacca. Replacing the building is a 5-floor retail building that will be connected to a restored 1920s bank. Page A. Cowley Architects (PACA) are the architects of the project.
706 Madison Avenue (Rendering credit: Friedland Properties)
athe site is within the Upper East Side Historic District and the new design sports a contextual red-brick facade that was approved by the Landmarks Commission in 2014. According to PACA, the block of Madison Avenue was originally a series of identical row houses that were modified in 1922 when their stoops were removed due to a street widening. The two corner row houses were demolished and replaced by a Neo-Federal style bank in 1921. The adjacent remaining row houses were partially demolished and remained a two-story taxpayer until purchased by JP Morgan Chase Bank. Around the corner, the row house at 22 East 63rd Street was demolished in 1937 and also purchased by the bank.
The assembled was acquired by Friedland Properties. The 1921 bank building at the corner of 63rd and Madison is being restored and the new 5-floor building rises in an L shape on the remainder of the parcel. The new structure is designed to be sympathetic in scale and character to the Neo-Federal bank. Altogether, the development will hold 38,000 square feet of space and is being built for a flagship retailer.
The assembled was acquired by Friedland Properties. The 1921 bank building at the corner of 63rd and Madison is being restored and the new 5-floor building rises in an L shape on the remainder of the parcel. The new structure is designed to be sympathetic in scale and character to the Neo-Federal bank. Altogether, the development will hold 38,000 square feet of space and is being built for a flagship retailer.
Progress at 706 Madison Avenue as of late August (CityRealty)
CityRealty
CityRealty
Related Articles
Future New York
New York’s Classical Revival: See the new Penn Station and traditional designs reshaping the luxury residential market
Wednesday, June 24, 2026
Future New York
Price Cuts: "Big" screenwriter's Cobble Hill townhouse trimmed by $900K; Lantern House junior penthouse drops below $10M
Wednesday, June 24, 2026
Future New York
Landmarks praises residential conversion/restoration of NoMad's Baudouine Building, Seeks revisions to rooftop addition
Tuesday, June 23, 2026
Future New York
NYC contracts led by $18.5M Upper East Side mansion and a bespoke Billionaires' Row condo
Tuesday, June 23, 2026
Future New York
Brick is Back: NYC developments revive the warmth of masonry; See Morris Adjmi's new design for 277 Canal Street
Friday, June 19, 2026
Coney Island
Knicks in Five: 35 NYC condo and rental buildings with basketball courts
Thursday, June 18, 2026
Future New York
Price Cuts: Baz Luhrmann’s Gramercy townhouse slashed by $7M; New discounts at Brooklyn and Queens’ tallest towers
Thursday, June 18, 2026
New Jersey
6sqft delivers the latest on real estate, architecture, and design, straight from New York City.
