Pre-leasing is underway at Willow House, an eight-story mixed-use building located at 1404 Willow Avenue, on the corner of 14th Street in Hoboken's North End. Rents start at $3,400/month for studios, $4,300/month for one-beds, $5,985/month for two-beds, $8,200/month for three-beds, and $17,000/month for penthouses. The building is offering a Grand Opening incentive of up to two months free rent, and initial occupancy is expected for July 1.
"It brings together well-designed homes, a strong amenity package, and a location that connects residents to everything the city has to offer" - Dan Cocoziello, Principal & COO, Advance Realty Investors on Willow House
Willow House was designed by New Jersey-based firm MVMK to include sustainable elements. The building is part of Advance Realty Investors' broader plan for the North End of Hoboken that calls for approximately 1,500 new housing units, new retail, dining, and recreation space, and public improvements including new outdoor space, bike lanes, and promenades. Additional projects in the works include 1500 Clinton Street, which is aiming for LEED Silver certification and set to offer 382 new housing units, a new public library branch, and new green space; 1500 Grand Street, a two-building, 420-unit development taking shape on the former sites of a parking lot and the former headquarters of printer Poggi Press; and 1417 Adams Street, which will include a pickleball facility and 117 apartments, 26 of which will be affordable.
Willow House includes 6,000 square feet of ground-floor retail space, which will be occupied by Starbucks and CorePower Yoga, and is located across the street from Harlow, another Advance Realty Investors building with a Trader Joe's grocery store and Wine Dad's liquor store in the base.
A Gravity Vault rock climbing gym is less than one block away, and the building is located in close proximity to popular local restaurants, cafes, and retail. This corner of 14th Street and Willow Avenue offers excellent connectivity to Union City and The Heights section of Jersey City, not to mention easy transit access to Manhattan between PATH, ferry, and bus service.
Apartment at Willow House (Hudson Projects)
All 52 studio to three-bedroom apartments feature interiors by Livingsystems with abundant natural light from oversized windows, ceilings over 9 feet high, warm oak-effect floors, and in-home LG washers and vented dryers. Kitchens come outfitted with Shaker-style American Elm wood laminate cabinetry, Taj Mahal Calacatta quartz countertops and backsplashes, and stainless steel LG appliances. Serene porcelain-clad baths feature walnut-finish cabinetry, Kohler fixtures, and frameless glass shower doors.
Select apartments have private balconies, and a Penthouse Collection of three-bedroom, three-baths boasts double-wide living rooms, windowed baths, and generous private outdoor space. Top-floor homes feature skylights that bathe the interiors in natural light.
Lobby lounge (Hudson Projects)
Residents' lounge (Hudson Projects)
Amenities at Willow House include 24-hour concierge service, a stylish lobby lounge, a fitness center with cardio and strength equipment, a lounge with coworking area, kitchenette, and fireplace, a second-story terrace with fire pits and grilling stations, and a landscaped roof terrace with grilling areas, lounging areas, and views of the Manhattan skyline. Additional conveniences include virtual doorman service, a dedicated package room, bike storage, preferred access to Harlow's parking garage, and complimentary shuttle service to Hoboken's PATH station.
Roof deck (Hudson Projects)
Willow House Leasing
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