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Future New York

In Midwood, 302-unit rental premieres on the former site of Vitagraph Studios

The Vitagraph, 1277 East 14th Street, Midwood. Credit: Maqe The Vitagraph, 1277 East 14th Street, Midwood. Credit: Maqe
A 302-unit rental development opens its doors at 1277 East 14th Street in the central Brooklyn neighborhood of Midwood. The Vitagraph takes its name from a historic movie studio that once stood at the site, retaining its iconic chimney next to the new building. The eight-story structure rises next to the Avenue M station of the Q train and anchors a vibrant commercial district along Avenue M.
The Vitagraph, 1277 East 14th Street, Midwood, Brooklyn, rental, lounge Lounge. Credit: Maqe
The Vitagraph, 1277 East 14th Street, Midwood, Brooklyn, rental, business lounge Business center. Credit: Maqe
The Vitagraph, 1277 East 14th Street, Midwood, Brooklyn, rental, childrens' playroom Play area. Credit: Maqe
The Vitagraph, 1277 East 14th Street, Midwood, Brooklyn, rental, gym, fitness center Fitness center. Credit: Maqe
The Vitagraph introduces modern living to a neighborhood where most townhouses and mid-rise apartment buildings generally date to the pre-war period. The amenity package rates the most extensive among rental buildings in all of Midwood and the surrounding districts. These perks include a business suite, fitness center, lounge, storage, and a landscaped courtyard.
The Vitagraph, 1277 East 14th Street, Midwood, Brooklyn, rental, roof deck Roof deck. Credit: Maqe
The amply-sized roof deck offers panoramas in all directions, including the Manhattan skyline, since the building stands taller than any other in the area. Similarly, this height translates into panoramic views from the floor-to-ceiling windows at the upper floors. Unit sizes range from one to three bedrooms.

 

The movie studio that occupied the site since 1905 holds the distinction of being the first modern production company in the nation, featuring sets, costume shops, offices, and all other features needed for the celluloid business. But while the studio’s memory lives on in the building’s name and the preserved chimney, the neighborhood arguably holds more promise today than it ever did before. As the city continues to grow and a housing crisis persists unabated, new projects tap into the potential of well-established but underutilized districts with immediate subway access. As such, we expect to hear more news from Midwood in the coming years.

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