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KBS Capital and Onyx Equities have launched a new website and unfurled eye-catching new signage to market their commercial repositioning of the former Capuchin Monastery at 210 West 31st Street. Located near the corner of Seventh Avenue, directly across from Madison Square Garden and Penn Station, the on-site banners tout the project’s website as “CLOSEAF2PENN.COM.” The project will offer 75,000-square-feet of retail or office space across three floors with the potential for 500 square feet of video signage tacked onto the façade.
Construction permits, filed last March by SBLM Architects, call for the partial demolition of the religious structure and reconceive it as a glassy commercial building. The project seeks to divide the L-shaped building into three retail spaces, all of which will share the ground floor with additional areas on the cellar and second levels. Renderings show envisioned tenants range from flagship retail, offices, and/or a food hall with a rooftop deck. The Real Deal quotes an estimated project cost of $14.2 million.
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The existing Brutalist monastery building was completed in 1974 where its only redeeming feature was a sculptural medallion pinned to the exterior. The monastery’s associated Church of St. John the Baptist is located directly behind the site and will not be altered in the project. The prime yet still-unsavory location has been one of Midtown’s most unpalatable blocks and sits at the rear end of the Shake'N Bake toilet bowl known as Madison Square Garden. With dozens of projects on the horizon for the area, including what we hope will be a complete reconstruction of Penn Station, this project may be the start of brighter days for the block.
SIte as of early February 2017 (CityRealty)
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