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15-West-61st-Street-1 All renderings of The Park Loggia via DBOX
It is rare that a demolished building is rebuilt by the same architecture firm that designed it half a century ago. But 15 West 61st Street, once the Brutalist headquarters of the American Bible Society and now the luxury residential building dubbed the Park Loggia, were both designed by Skidmore, Owings & Merrill (SOM) 50 years apart. Overlooking Central Park and Columbus Circle on the Upper West Side, the former 12-story, Brutalist office building was the first load-bearing, precast concrete constructed building in New York City.
15-West-61st-Street-4 Architectural details
As 6sqft previously reported, according to a New York Times article by David Dunlap, the new building incorporates the religious symbolism of the story of the ladder of Jacob’s dream in the Book of Genesis which inspired its ladder-like exterior. The new tower bares a similar appearance and provides even deeper recesses for their private loggias.
The custom-made terracotta façade and neo-Brutalist exterior design are a nod to the site’s previous incarnation. The luxury 300,000-square-foot residential building will stand 33 stories with 172 residential units and two levels of retail, roughly half of which will be occupied by a small-format Target. The building’s two-tier designed massing allows for a six-story podium and a setback 27-story slab rising to the height of 416 feet. Sales for the new, luxury residences launched this week with prices ranging from approximately $1 million for a studio to over $10 million for a four-bedroom penthouse with private outdoor space.
15-West-61st-Street-2 Kitchen
The condominiums will range from 495-square-foot studios to 2,391-square-foot four-bedroom penthouses with private outdoor space. All the residences have custom oversized windows with ceiling heights that reach approximately ten feet. All of the tower’s two- and three-bedroom residences feature private loggias, and all homes feature open layouts, views of Central Park and the Hudson River, recessed wood entrances, and custom millwork. Custom kitchens are outfitted with polished Madreperola Quartzite countertops, high-gloss lacquer cabinets, Miele appliances and Kohler stainless steel sinks. The units’ bathrooms feature Gioia Venatino marble floors and walls, a double vanity with Systempool countertop and custom-cast sinks and cabinetry.
15-West-61st-Street-3 Lounge
AD 100 Design Firm Pembrooke & Ives designed the common areas and the 20,000 square feet of amenities which includes 7,000 square feet of outdoor amenities with a landscaped garden and lawn with barbecues and pergola, a great room reception area and lounge with custom gas fireplace and a dining room with adjacent catering kitchen and wine storage. There is also a fitness center, children’s playroom, yoga studio and golf simulator. And in keeping with the cultural offerings of the neighborhood, there will be a performance space and screening room as well as a musical practice room available to residents.

The Virginia-based developer, AvalonBay Communities, purchased the property for $300 million in February 2015. Occupancy is projected for the fourth quarter of 2019.
15-West-61st-Street-5 Port cochere

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Contributing Writer Michelle Sinclair Colman Michelle writes children's books and also writes articles about architecture, design and real estate. Those two passions came together in Michelle's first children's book, "Urban Babies Wear Black." Michelle has a Master's degree in Sociology from the University of Minnesota and a Master's degree in the Cities Program from the London School of Economics.
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