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The Rockwell (Toll Brothers City Living) The Rockwell (Toll Brothers City Living)
In recent times, the Upper West Side building boom has been making its way further north. Architecturally adventurous, amenity-rich new condos like The Westly, 2505 Broadway, Dahlia, 212 West 93rd Street, and 96+Broadway have slowly remade a section of the West 90s along Broadway. A bit further north, at the point where the boundaries between the Upper West Side and Morningside Heights start to blur, sales have just launched at The Rockwell, a new condo located at 2688 Broadway.

Current availabilities start at $1.175 million for one-bedrooms, $2.04 million for two-bedrooms, and $3.35 million for three-bedrooms. At an average price of $1,962 per square foot, it is roughly in line with the local average condo price of $1,883 per square foot (per CityRealty data). Occupancy is projected for spring 2024.
Developer Toll Brothers purchased the site for $44 million in August 2019, shortly after the previous owner got in trouble for illegally running the prewar residential building as a budget hotel. Permits for a new building were filed in spring 2020 and listed Hill West Architects as the designer of record.
The Rockwell is named in honor of American painter Norman Rockwell, who was born on the same Upper West Side block as the building. It is located two blocks from Riverside Park and down the street from the 103rd Street 1 train; Central Park and the 103rd Street B/C trains are in the opposite direction. It is also conveniently located near popular local restaurants like The Ellington, Smoke Jazz & Supper Club, and Cafe Du Soleil.

Upper West Side condos
Broadway Corridor condos
2688 Broadway
NYC condos
Upper West Side condos
Select units have private terraces, and all 81 one- to three-bedroom units feature:

  • Soaring ceilings
  • Oversized windows
  • 5” wide white oak floors
  • Gracious entry foyers
  • Kitchens with custom Poliform cabinetry, Brazilian quartzite countertops and backsplash, and integrated Thermador or Bosch appliances
  • Primary suites with generous closet space and marble en suite baths with custom Poliform vanity
  • Secondary baths with Porcelanosa tiled walls and porcelain mosaic tile floors
  • In-unit Whirlpool washer/dryers

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NYC condo amenities
Upper West Side condos
Upper West Side condos
NYC condo amenities
NYC condos
Upper West Side condos
NYC condos
Upper West Side condos
The Rockwell's thoughtfully curated amenity package includes:

  • 24-hour attended lobby
  • Fitness center
  • Residents’ lounge
  • Dining room with catering kitchen
  • Children’s playroom
  • Pet wash
  • Music room
  • Screening room
  • Landscaped terrace
  • Roof terrace with grills and city views
  • Private storage for purchase

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